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InsideGS





Cover Story Education

The EMV clock is running ................................................................1 Street Smarts :
SM
With the October 2015 deadline looming for U.S. adoption of Four ways to leverage
Europay/MasterCard/Visa (EMV) and recent high-profle breaches, machine intelligence......................................................................47
proponents of EMV are ratcheting up the rhetoric. By Dale S. Laszig, DSL Direct LLC
News The catalysts for change in payments are communications tech-
nologies and machine intelligence. How can we leverage them to
Card acceptance at pot serve our business interests?
shops poised to rise ........................................................................10 Help merchants sleep better at night ....................................54
Marijuana businesses are of limits to merchant acquirers, but that By Adam Moss, Charge Card Systems Inc.
may change as the federal government and credit card companies Given the potential for data breaches and compromise of cus-
loosen strictures that have been in place for generations. tomer information, owning a business has become increasingly
Verizon defends the PCI DSS ......................................................10 demanding. ISOs and MLSs can do much to aid merchants in this
Despite recent high-profle data breaches, a report issued by regard.
telecommunications frm Verizon Wireless concluded that the PCI Bolster skills before you need them .......................................56
DSS is working. By Jef Fortney, Clearent LLC
SEAA welcomes voice of payments .........................................14 It makes sense to emphasize your talents and employ them to
your beneft. What about the tools or skills you aren't comfortable
The Southeast Acquirers Association's annual conference slated
for March 24 to 26 at the Omni CNN Center in Atlanta could break with? What happens when you are forced to use them?
history on many levels. Hiring employees – Part 2 ...........................................................59
USPS weighs plunge into By Vicki M. Daughdrill, Small Business Resources LLC
crowded GPR pool ...........................................................................16 Once you've determined you need a new employee, evaluated the
As mail volumes and concurrent revenue continue to plummet, position's needs and recruited potential candidates, you are now
the U.S. Postal Service has proposed that a general-purpose faced with a stack of resumes to review before interviews begin.
reloadable (GPR) prepaid card be created that would help it to New Products
bolster profts.
Enterprising mPOS .........................................................................62
Industry Update ...............................................................................22 Automatic reconciliation .............................................................63
Features Company Profles

The Mobile Buzz:
BLE, Taco Bell and the Meritus Payment Solutions:
mobile cornucopia ..........................................................................36 Opening new gateways ................................................................38
Mobile payments is a hot topic in the payments industry. What is- Inspiration
sues and challenges are merchants and payment service providers Little changes, big results ...........................................................64
facing today?
Departments
Views Letter From the Editors ....................................................................5
Things are not always Readers Speak ......................................................................................8
what they seem ................................................................................32 Boost Your Biz ....................................................................................46
By Brandes Elitch, CrossCheck Inc. New Tradeshows ..............................................................................61
We take for granted Visa's impregnable and highly proftable busi- Resource Guide .................................................................................65
ness model, along with the role of ISOs in signing merchants for Advertiser Index ...............................................................................78
acquirers, but how much longer will we be able to do so?
High risk processing:
Best bets for success ......................................................................34
By Gene Lieb, Business Financial Resources
Many consultants and processors claim they can help you get rich
by placing accounts your regular processor won't touch. What
should ISOs and merchant level salespeople watch out for?





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