Page 3 - GS140501
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InsideGS
Cover Story Education
Will easy money fow to acquirers and ISOs? ........................1 Street Smarts :
SM
By Patti Murphy, ProScribes Inc. A Square peg in a round
Investors, fush with cash and buoyed by low interest rates, are industry – part 2 ...............................................................................46
increasingly active in the payments sphere. How might this afect By Tom Waters and Ben Abel, Bank Associates Merchant Services
your business? Square is intent on expanding its service oferings, pushing its
vision into additional areas of the payments industry. How should
News
we respond to Square's eforts to further its goals?
Financial pressures on Square Debunking four myths about our future .............................48
appear to mount ..............................................................................10
By Jef Fortney, Clearent LLC
With media reports stating Square lost roughly $100 million in It is important for ISOs and MLSs to not let unsubstantiated opin-
2013 and has engaged in acquisition talks with tech giants, a num- ions about our imminent demise infuence important business
ber of observers question the company's viability.
planning decisions.
Heartbleed ofers chance to hit 'Reset' .................................13 Lower your data breach risk,
In the payments industry, disclosure of a weakness in secure sock- a mathematical approach ............................................................50
ets layer encryption software ofers an opportunity to reassess By Jake Young, SecurityMetrics
security procedures, including password resets. It is common knowledge that reducing merchant risk is key to
Insider Technologies takes avoiding data compromise. But how can payment pros assess the
Sentra on the road .........................................................................14 risk level of their merchant portfolios?
How can you gain insights into inefciencies and lapses in fraud New Products
prevention and mitigation strategies used in the U.S. fnancial
services sector? Go on a roadshow. Innovation to facilitate mobile commerce ..........................60
Mobile card-linked ofers for SMBs .........................................60
Industry Update ...............................................................................18
Checkout made easy ......................................................................61
Features
Company Profles
The Mobile Buzz:
Marketing success in the mobile age .....................................25 Rapid Advance:
Rapid and advanced.......................................................................27
The new omnichannel marketing paradigm requires nimbleness
to reach the right demographics with the right messages, keep BPC Banking Technologies:
consumers' attention and make sales. Solutions for every aspect of electronic
payment processing .......................................................................31
Improve merchant retention:
Five quick steps ................................................................53 Nationwide Payment Solutions:
Growth driven by proprietary
Are you still trying to retain customers through price reduction? If technology, astute agents ...........................................................38
so, follow the fve customer retention tips in this article to become
a more proactive merchant consultant. Inspiration
Views One thing at a time .........................................................................64
Departments
Voices from Transact 14 ...............................................................32
Transact 14: Powered by ETA wrapped up April 10 at the Mandalay Letter From the Editors ....................................................................5
Bay Resort and Casino in Las Vegas. Here are a portion of the inter- Readers Speak ......................................................................................8
views The Green Sheet conducted while on the go at Transact 14 Datebook .............................................................................................62
2014 Calendar of Events...............................................................63
Resource Guide .................................................................................65
Advertiser Index ...............................................................................78
3
Cover Story Education
Will easy money fow to acquirers and ISOs? ........................1 Street Smarts :
SM
By Patti Murphy, ProScribes Inc. A Square peg in a round
Investors, fush with cash and buoyed by low interest rates, are industry – part 2 ...............................................................................46
increasingly active in the payments sphere. How might this afect By Tom Waters and Ben Abel, Bank Associates Merchant Services
your business? Square is intent on expanding its service oferings, pushing its
vision into additional areas of the payments industry. How should
News
we respond to Square's eforts to further its goals?
Financial pressures on Square Debunking four myths about our future .............................48
appear to mount ..............................................................................10
By Jef Fortney, Clearent LLC
With media reports stating Square lost roughly $100 million in It is important for ISOs and MLSs to not let unsubstantiated opin-
2013 and has engaged in acquisition talks with tech giants, a num- ions about our imminent demise infuence important business
ber of observers question the company's viability.
planning decisions.
Heartbleed ofers chance to hit 'Reset' .................................13 Lower your data breach risk,
In the payments industry, disclosure of a weakness in secure sock- a mathematical approach ............................................................50
ets layer encryption software ofers an opportunity to reassess By Jake Young, SecurityMetrics
security procedures, including password resets. It is common knowledge that reducing merchant risk is key to
Insider Technologies takes avoiding data compromise. But how can payment pros assess the
Sentra on the road .........................................................................14 risk level of their merchant portfolios?
How can you gain insights into inefciencies and lapses in fraud New Products
prevention and mitigation strategies used in the U.S. fnancial
services sector? Go on a roadshow. Innovation to facilitate mobile commerce ..........................60
Mobile card-linked ofers for SMBs .........................................60
Industry Update ...............................................................................18
Checkout made easy ......................................................................61
Features
Company Profles
The Mobile Buzz:
Marketing success in the mobile age .....................................25 Rapid Advance:
Rapid and advanced.......................................................................27
The new omnichannel marketing paradigm requires nimbleness
to reach the right demographics with the right messages, keep BPC Banking Technologies:
consumers' attention and make sales. Solutions for every aspect of electronic
payment processing .......................................................................31
Improve merchant retention:
Five quick steps ................................................................53 Nationwide Payment Solutions:
Growth driven by proprietary
Are you still trying to retain customers through price reduction? If technology, astute agents ...........................................................38
so, follow the fve customer retention tips in this article to become
a more proactive merchant consultant. Inspiration
Views One thing at a time .........................................................................64
Departments
Voices from Transact 14 ...............................................................32
Transact 14: Powered by ETA wrapped up April 10 at the Mandalay Letter From the Editors ....................................................................5
Bay Resort and Casino in Las Vegas. Here are a portion of the inter- Readers Speak ......................................................................................8
views The Green Sheet conducted while on the go at Transact 14 Datebook .............................................................................................62
2014 Calendar of Events...............................................................63
Resource Guide .................................................................................65
Advertiser Index ...............................................................................78
3
