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Education
For several years, conversations centered on the benefits of
smart cards. But a funny thing happened: no cards were
issued, and terminal manufacturers stopped putting smart Lesson learned: don't
card readers into the terminals.
This doesn't imply that EMV will go the way of the smart assume that anything
card. But it does show that there are many moving parts to
the EMV rollout, many that have yet to be addressed. is an absolute until
Lesson learned: don't assume that anything is an absolute
until it truly becomes one. The past still can provide it truly becomes one.
direction for the future.
Myth 4: MLSs don't have a clear role The past still can
in the future of payment processing provide direction for
Several years ago a payment veteran wrote a series of
articles declaring the upcoming death of ISOs and MLSs. the future.
His position was that as the industry evolved, banks and
others would become the providers of the future. Today,
ISOs and MLSs continue to grow their portfolios by signing
new merchants. And new people are joining our industry
every day.
Jeff Fortney is Vice President, ISO Channel Management with Clearent
Sure, we all need to adapt, but let's adapt in ways that will LLC. He has more than 17 years' experience in the payments industry.
grow our businesses and not discard what has made us Contact him at jeff@clearent.com or 972-618-7340. To learn about how
successful. Clearent can help you grow faster and go further, visit www.clearent.
com.
For several years, conversations centered on the benefits of
smart cards. But a funny thing happened: no cards were
issued, and terminal manufacturers stopped putting smart Lesson learned: don't
card readers into the terminals.
This doesn't imply that EMV will go the way of the smart assume that anything
card. But it does show that there are many moving parts to
the EMV rollout, many that have yet to be addressed. is an absolute until
Lesson learned: don't assume that anything is an absolute
until it truly becomes one. The past still can provide it truly becomes one.
direction for the future.
Myth 4: MLSs don't have a clear role The past still can
in the future of payment processing provide direction for
Several years ago a payment veteran wrote a series of
articles declaring the upcoming death of ISOs and MLSs. the future.
His position was that as the industry evolved, banks and
others would become the providers of the future. Today,
ISOs and MLSs continue to grow their portfolios by signing
new merchants. And new people are joining our industry
every day.
Jeff Fortney is Vice President, ISO Channel Management with Clearent
Sure, we all need to adapt, but let's adapt in ways that will LLC. He has more than 17 years' experience in the payments industry.
grow our businesses and not discard what has made us Contact him at jeff@clearent.com or 972-618-7340. To learn about how
successful. Clearent can help you grow faster and go further, visit www.clearent.
com.
