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CompanyProfle
ISO/MLS contact:
John Lomax
Co-founder and Executive Member
888-345-3983
lomax@thefusionway.com
www.thefusionway.com
Blended approach Another division being launched will work with
merchants to build their websites, so they can establish
to merchants an e-commerce presence. "If a merchant comes to us and
they want to set up e-commerce, but they don't have a
website, now we don't have to outsource it," Lomax said.
"We can actually handle it in-house."
hen payments industry veterans John
Lomax and Mark Sodon co-founded Fusion Fusion executives are quick to point out that with each
in February 2013, both were looking for a new offering, they are able to streamline programs
W different approach to merchant acquiring. to fit individual niche markets. For example, larger
Neither was satisfied with the status quo. They believe organizations such as chambers of commerce need
their company has since distinguished itself by introduc- special treatment and can be financially rewarding if set
ing innovative business solutions that go beyond the up properly.
traditional realm of check, credit and gift card payment
services. Fusion has developed a program which ISO partners
can use to effectively target the chambers of commerce
"We took the approach of using technology and the in their respective communities. "We use the chambers
attractiveness of the brand to sell people, instead of just as the outlet to get us in front of their members, and
the normal, typical merchant services pitch," said Lomax, we reward the chamber with either upfront or residual
who currently serves Fusion as Executive Member. "We income for referring us to their members," Lomax said.
wanted to combine different business solutions into one, Relationship first
hence the name Fusion, to provide a one-stop shop for
business services." Awareness continues to grow of the importance of taking
a consultative approach to selling, and Fusion offers
While strategic partnerships with POS companies are extensive training in this area. "My training is more based
part of the package, broader offerings paint the longer on the relationship and not the actual product, because
term picture. "We also market commercial phone you can't even get to the product if the relationship is not
systems for businesses and lower the fees that they pay solid," Lomax said.
for their phone service each month," Lomax noted. "We
offer a digital loyalty program, which actually does text When a merchant level salesperson trained by Fusion
message, social media and email marketing for retail first approaches a merchant, there is no immediate sales
establishments." But that's only the beginning. pitch. "They're literally questioning the merchants on
how they run their business," he said. "We go in to do a
Service on ramp full analysis of the business, almost like a management
Fusion plans to steadily roll out new services and fully consultant, but we develop it for the processing end
support them in the process. "Now that we have an and then bring some of our other services to the table,
established client base, we can start focusing on some of if needed, depending on the answers we receive from
the ideas we had when we first started coming up with merchants. We develop each solution around how the
the idea to fuse all these solutions into one," he said. actual company works."
The company recently launched Fusion Funds, its cash Thus, Fusion touts itself as the next generation in payment
advance and lending arm, which provides working solutions on a mission to simplify and modernize the
capital to businesses. During the first year, Fusion also way people do business by providing innovative, state-
added the Fusion Cares Program to the roster. With this of-the-art credit card processing services for the modern
program, a portion of proceeds from everyday purchases business world. In addition, the company stated it offers
at participating Fusion merchants can be designated for several ISO programs with flexibility to match personal
donation to charitable organizations. preferences and around-the-clock customer support to
ensure complete satisfaction.
31
ISO/MLS contact:
John Lomax
Co-founder and Executive Member
888-345-3983
lomax@thefusionway.com
www.thefusionway.com
Blended approach Another division being launched will work with
merchants to build their websites, so they can establish
to merchants an e-commerce presence. "If a merchant comes to us and
they want to set up e-commerce, but they don't have a
website, now we don't have to outsource it," Lomax said.
"We can actually handle it in-house."
hen payments industry veterans John
Lomax and Mark Sodon co-founded Fusion Fusion executives are quick to point out that with each
in February 2013, both were looking for a new offering, they are able to streamline programs
W different approach to merchant acquiring. to fit individual niche markets. For example, larger
Neither was satisfied with the status quo. They believe organizations such as chambers of commerce need
their company has since distinguished itself by introduc- special treatment and can be financially rewarding if set
ing innovative business solutions that go beyond the up properly.
traditional realm of check, credit and gift card payment
services. Fusion has developed a program which ISO partners
can use to effectively target the chambers of commerce
"We took the approach of using technology and the in their respective communities. "We use the chambers
attractiveness of the brand to sell people, instead of just as the outlet to get us in front of their members, and
the normal, typical merchant services pitch," said Lomax, we reward the chamber with either upfront or residual
who currently serves Fusion as Executive Member. "We income for referring us to their members," Lomax said.
wanted to combine different business solutions into one, Relationship first
hence the name Fusion, to provide a one-stop shop for
business services." Awareness continues to grow of the importance of taking
a consultative approach to selling, and Fusion offers
While strategic partnerships with POS companies are extensive training in this area. "My training is more based
part of the package, broader offerings paint the longer on the relationship and not the actual product, because
term picture. "We also market commercial phone you can't even get to the product if the relationship is not
systems for businesses and lower the fees that they pay solid," Lomax said.
for their phone service each month," Lomax noted. "We
offer a digital loyalty program, which actually does text When a merchant level salesperson trained by Fusion
message, social media and email marketing for retail first approaches a merchant, there is no immediate sales
establishments." But that's only the beginning. pitch. "They're literally questioning the merchants on
how they run their business," he said. "We go in to do a
Service on ramp full analysis of the business, almost like a management
Fusion plans to steadily roll out new services and fully consultant, but we develop it for the processing end
support them in the process. "Now that we have an and then bring some of our other services to the table,
established client base, we can start focusing on some of if needed, depending on the answers we receive from
the ideas we had when we first started coming up with merchants. We develop each solution around how the
the idea to fuse all these solutions into one," he said. actual company works."
The company recently launched Fusion Funds, its cash Thus, Fusion touts itself as the next generation in payment
advance and lending arm, which provides working solutions on a mission to simplify and modernize the
capital to businesses. During the first year, Fusion also way people do business by providing innovative, state-
added the Fusion Cares Program to the roster. With this of-the-art credit card processing services for the modern
program, a portion of proceeds from everyday purchases business world. In addition, the company stated it offers
at participating Fusion merchants can be designated for several ISO programs with flexibility to match personal
donation to charitable organizations. preferences and around-the-clock customer support to
ensure complete satisfaction.
31
