Page 16 - GS140601
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News
dream up prizes as creative as the games themselves. One satellite office, The bill initially mandated Oct.
playing teams from other satellite offices, won the prize of getting to design 1, 2015, as the deadline for EMV
the T-shirt that coworkers from the losing offices had to wear at the company implementation, which is the date
picnic. set by Visa Inc. and MasterCard
Worldwide for retailers to be EMV
But Hollander said the best prize so far was a classic from high school compliant or face potential fines in
graduation, only substituting the company CEO for the high school principal. case of fraud. The bill also makes
"The winner of their game got to pie their CEO in the face at their company exceptions for small retailers and
picnic," he said. "They said it was the best sales contest they ever ran." convenience stores/gas stations; they
have until Oct. 1, 2017, to transition to
California senate to vote on EMV.
statewide EMV mandate Additionally, SB 1351 specifies
that any contracts entered into
by financial institutions and card
brands on or after Jan. 1, 2015, would
he California state senate is advancing a bill that would require have to include the provision that
California-based bankcard issuers and retailers to adopt Europay/ any new or replacement cards issued
MasterCard/Visa (EMV) chip card technology. The bill, SB 1351, after April 1, 2016, be EMV compliant.
T mandates April 1, 2016, as the date by which the processes of those The rationale for the bill comes from
two constituencies must be able to support EMV-based transactions. oft-cited evidence that EMV cards
substantially reduce fraud.
The bill, sponsored by California State Senator Jerry Hill, D-13th District, and
introduced in March 2014, passed out of committee on May 6, was subsequently In April 2014, Sen. Hill stated, "My
returned to committee for revision, and passed out again May 29. As of press legislation holds all stakeholders
time, the full senate had not yet voted on SB 1351. accountable to protect consumers
from scam artists who use fake cards
to game the system."
The Electronic Transactions
Association, however, does not see
the issue the same way. "Passing a
single state technology standard will
open the floodgate to additional state
responses and create an expensive,
unsafe and inefficient myriad of
technology standards," the ETA said.
The ETA is urging payment
professionals in California to contact
their legislators and let their opinions
be heard.
"Passing a single state
technology standard will
open the floodgate to
additional state responses
and create an expensive,
unsafe and inefficient
myriad of technology
standards."
– The Electronic
Transactions Association
16
dream up prizes as creative as the games themselves. One satellite office, The bill initially mandated Oct.
playing teams from other satellite offices, won the prize of getting to design 1, 2015, as the deadline for EMV
the T-shirt that coworkers from the losing offices had to wear at the company implementation, which is the date
picnic. set by Visa Inc. and MasterCard
Worldwide for retailers to be EMV
But Hollander said the best prize so far was a classic from high school compliant or face potential fines in
graduation, only substituting the company CEO for the high school principal. case of fraud. The bill also makes
"The winner of their game got to pie their CEO in the face at their company exceptions for small retailers and
picnic," he said. "They said it was the best sales contest they ever ran." convenience stores/gas stations; they
have until Oct. 1, 2017, to transition to
California senate to vote on EMV.
statewide EMV mandate Additionally, SB 1351 specifies
that any contracts entered into
by financial institutions and card
brands on or after Jan. 1, 2015, would
he California state senate is advancing a bill that would require have to include the provision that
California-based bankcard issuers and retailers to adopt Europay/ any new or replacement cards issued
MasterCard/Visa (EMV) chip card technology. The bill, SB 1351, after April 1, 2016, be EMV compliant.
T mandates April 1, 2016, as the date by which the processes of those The rationale for the bill comes from
two constituencies must be able to support EMV-based transactions. oft-cited evidence that EMV cards
substantially reduce fraud.
The bill, sponsored by California State Senator Jerry Hill, D-13th District, and
introduced in March 2014, passed out of committee on May 6, was subsequently In April 2014, Sen. Hill stated, "My
returned to committee for revision, and passed out again May 29. As of press legislation holds all stakeholders
time, the full senate had not yet voted on SB 1351. accountable to protect consumers
from scam artists who use fake cards
to game the system."
The Electronic Transactions
Association, however, does not see
the issue the same way. "Passing a
single state technology standard will
open the floodgate to additional state
responses and create an expensive,
unsafe and inefficient myriad of
technology standards," the ETA said.
The ETA is urging payment
professionals in California to contact
their legislators and let their opinions
be heard.
"Passing a single state
technology standard will
open the floodgate to
additional state responses
and create an expensive,
unsafe and inefficient
myriad of technology
standards."
– The Electronic
Transactions Association
16
