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CompanyProfle
ISO/MLS contact:
Jeff Broudy
Vice President, Sales and Marketing
747-888-9014
jbroudy@totalmerchantserviceshq.com
www.totalmerchantservices.com
In groove with Groovv Offers, the company's second Groovv product, is
powered by technology formerly known as Fanminder
the future Offers developed by Fanminder. TMS acquired Fanminder
in January 2012. With this program merchants can create,
send and track promotions using web-based templates
to offer discounts through social media, mobile devices,
ounded in 1996, Total Merchant Services is email and websites. Through the online forms and import
primed for expansion as a merchant acquirer. tools provided, merchants are able to build customer
This follows a recent expansion and the April contact databases.
F 2014 release of its Groovv portfolio of small
business solutions. Groovv API, an open application programming interface,
is the third Groovv offering. According to Kaplan, it is a
"Just as Total revolutionized the credit card processing "really powerful, reliable and secure integration platform
industry 18 years ago by being the first company to offer that offers third-party developers a way to integrate
a free placement program, we are reinventing ourselves payments through us, and customer data, and online
with Groovv," stated Joe Kaplan, Chief Executive Officer marketing services via Google Offers, for instance."
at TMS. "We are transforming ourselves from a credit
card processor to a small business solutions provider with Kaplan believes the value proposition Groovv delivers
innovative, scalable and secure products and services that will be an asset to TMS sales partners because it's a
help small businesses succeed." departure from traditional or app-based offerings. "Not
having an app and cloud-based mentality in the payments
To accommodate the transition, TMS moved last year business is going to really drive whether you succeed
from Colorado to a larger 50,000 square-foot facility in or fail," Kaplan said. "I think what sets us apart is we're
Southern California that houses collaboration rooms, designing products for the future."
state-of-the-art training facilities and an employee Better conversation
gym. "Los Angeles has a lot of payment processing and
technology companies around it, in it," Kaplan said. "So With price alone no longer a sales advantage, the
we have a much larger pool of labor." TMS also expanded conversation for ISOs has shifted to solving merchant
into Canada, opening an office in Toronto spearheaded needs in response to changing consumer demands in a
by Tom Dolan, the company's Canada General Manager. multichannel world. "For the first time, consumers are
What's in Groovv? really driving it," Kaplan noted.
As Kaplan described it, Groovv brings together a suite of He said the byproduct of this new paradigm is that
business solutions in a user-friendly interface that enables the value created by solving business needs results
merchants to transact, manage and grow their businesses. in lower attrition and greater loyalty. "That's why we
The suite features six bundled offerings and three core created Groovv," he said. "In a hub-and-spoke model, my
offerings. More offerings are planned for the future. merchant can come to me and I can provide them with
payments, offers and marketing coaching. They have to
The first is Groovv Register, a tablet-based POS system rely on me because I'm creating more value."
that operates on Android-based devices and features
back-end online management of devices and inventory. That value also extends to the company's partner
Built for both single-lane and multilane environments, program. "That's why I think for Total our sales partners
Groovv Register comes with multiple bundled hardware are really going to benefit," Kaplan said. "Not only do we
options. The system is powered by the technology support them and have great bonuses, they're going to
formerly known as Registroid, developed by Registroid have amazing flexibility. We have great training. We care
LLC and acquired by TMS in September 2013. about their successes and want them to succeed. We want
to help them move across the spectrum into the future."
35
ISO/MLS contact:
Jeff Broudy
Vice President, Sales and Marketing
747-888-9014
jbroudy@totalmerchantserviceshq.com
www.totalmerchantservices.com
In groove with Groovv Offers, the company's second Groovv product, is
powered by technology formerly known as Fanminder
the future Offers developed by Fanminder. TMS acquired Fanminder
in January 2012. With this program merchants can create,
send and track promotions using web-based templates
to offer discounts through social media, mobile devices,
ounded in 1996, Total Merchant Services is email and websites. Through the online forms and import
primed for expansion as a merchant acquirer. tools provided, merchants are able to build customer
This follows a recent expansion and the April contact databases.
F 2014 release of its Groovv portfolio of small
business solutions. Groovv API, an open application programming interface,
is the third Groovv offering. According to Kaplan, it is a
"Just as Total revolutionized the credit card processing "really powerful, reliable and secure integration platform
industry 18 years ago by being the first company to offer that offers third-party developers a way to integrate
a free placement program, we are reinventing ourselves payments through us, and customer data, and online
with Groovv," stated Joe Kaplan, Chief Executive Officer marketing services via Google Offers, for instance."
at TMS. "We are transforming ourselves from a credit
card processor to a small business solutions provider with Kaplan believes the value proposition Groovv delivers
innovative, scalable and secure products and services that will be an asset to TMS sales partners because it's a
help small businesses succeed." departure from traditional or app-based offerings. "Not
having an app and cloud-based mentality in the payments
To accommodate the transition, TMS moved last year business is going to really drive whether you succeed
from Colorado to a larger 50,000 square-foot facility in or fail," Kaplan said. "I think what sets us apart is we're
Southern California that houses collaboration rooms, designing products for the future."
state-of-the-art training facilities and an employee Better conversation
gym. "Los Angeles has a lot of payment processing and
technology companies around it, in it," Kaplan said. "So With price alone no longer a sales advantage, the
we have a much larger pool of labor." TMS also expanded conversation for ISOs has shifted to solving merchant
into Canada, opening an office in Toronto spearheaded needs in response to changing consumer demands in a
by Tom Dolan, the company's Canada General Manager. multichannel world. "For the first time, consumers are
What's in Groovv? really driving it," Kaplan noted.
As Kaplan described it, Groovv brings together a suite of He said the byproduct of this new paradigm is that
business solutions in a user-friendly interface that enables the value created by solving business needs results
merchants to transact, manage and grow their businesses. in lower attrition and greater loyalty. "That's why we
The suite features six bundled offerings and three core created Groovv," he said. "In a hub-and-spoke model, my
offerings. More offerings are planned for the future. merchant can come to me and I can provide them with
payments, offers and marketing coaching. They have to
The first is Groovv Register, a tablet-based POS system rely on me because I'm creating more value."
that operates on Android-based devices and features
back-end online management of devices and inventory. That value also extends to the company's partner
Built for both single-lane and multilane environments, program. "That's why I think for Total our sales partners
Groovv Register comes with multiple bundled hardware are really going to benefit," Kaplan said. "Not only do we
options. The system is powered by the technology support them and have great bonuses, they're going to
formerly known as Registroid, developed by Registroid have amazing flexibility. We have great training. We care
LLC and acquired by TMS in September 2013. about their successes and want them to succeed. We want
to help them move across the spectrum into the future."
35
