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mass of Android adoption. "Last year, four times as many A well-timed debut
Android devices were sold per day as there were babies
born," he said. He estimated more than 8 million Android Pichai noted the following contributing factors that are
devices are activated every day. helping Android Pay and mobile commerce take hold:
• Seven out of 10 Android devices used today are
Pichai stated that Android Pay was purpose-built using near field communication (NFC) capable.
Google's three core principles: simplicity, security and • Every new Android device that ships is capable of
choice. Google Vice President of Product Management NFC payments.
Ariel Bardin expanded on these themes. Bardin said sim-
plicity enables loyalty, gift cards and coupons to coexist in • Consumers know that their new Android devices
a single app, and a payment transaction to be made sim- are equipped for mobile payments.
ply by unlocking the phone and placing it near the POS; • Approximately 700,000 merchants can accept tap-
security is achieved through strategic partnerships with and-pay payments.
payment networks to adopt tokenization "so we don't have
to store information on the phone." • The merchant ecosystem is in the midst of an up-
grade cycle that will provide better security and
Choice refers to a culture of openness and innovation that will be able to accept NFC payments.
led to Google's development of a new application pro- • An upsurge in merchant terminals that can accept
gramming interface (API) layer that gives third-party app NFC payments makes the environment ripe for
developers access to "the same resources that we use to mobile payments innovation.
power tap-and-pay," Bardin said, adding that this enable- • Android Pay is located deep within the Android
ment and open source development environment means ecosystem, serving as glue between consumers
consumers can use the Android Pay native app or any ap- and merchants.
proved partner apps to tap and pay with Android devices.
Bardin added that strategic partnerships are driving the
gsad_out_phalfpagebleed.pdf 1 4/21/15 8:09 AM much anticipated launch of Android Pay.
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CM
MY
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CMY
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mass of Android adoption. "Last year, four times as many A well-timed debut
Android devices were sold per day as there were babies
born," he said. He estimated more than 8 million Android Pichai noted the following contributing factors that are
devices are activated every day. helping Android Pay and mobile commerce take hold:
• Seven out of 10 Android devices used today are
Pichai stated that Android Pay was purpose-built using near field communication (NFC) capable.
Google's three core principles: simplicity, security and • Every new Android device that ships is capable of
choice. Google Vice President of Product Management NFC payments.
Ariel Bardin expanded on these themes. Bardin said sim-
plicity enables loyalty, gift cards and coupons to coexist in • Consumers know that their new Android devices
a single app, and a payment transaction to be made sim- are equipped for mobile payments.
ply by unlocking the phone and placing it near the POS; • Approximately 700,000 merchants can accept tap-
security is achieved through strategic partnerships with and-pay payments.
payment networks to adopt tokenization "so we don't have
to store information on the phone." • The merchant ecosystem is in the midst of an up-
grade cycle that will provide better security and
Choice refers to a culture of openness and innovation that will be able to accept NFC payments.
led to Google's development of a new application pro- • An upsurge in merchant terminals that can accept
gramming interface (API) layer that gives third-party app NFC payments makes the environment ripe for
developers access to "the same resources that we use to mobile payments innovation.
power tap-and-pay," Bardin said, adding that this enable- • Android Pay is located deep within the Android
ment and open source development environment means ecosystem, serving as glue between consumers
consumers can use the Android Pay native app or any ap- and merchants.
proved partner apps to tap and pay with Android devices.
Bardin added that strategic partnerships are driving the
gsad_out_phalfpagebleed.pdf 1 4/21/15 8:09 AM much anticipated launch of Android Pay.
C
M
Y
CM
MY
CY
CMY
K
