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Education
The one man show: Your UVP should answer the following inquiry: Under-
standing the generic marketplace, what will I specifically
Strategic business planning bring to the segment that isn't already being provided by
the current crop of solution providers? This question has
three individual sections that must be answered:
1. What is your market segment?
2. What are the characteristics (price, value, ser-
vice, structure) of services within your industry
that are being sold to that market segment?
3. What are the services you will uniquely provide
to said market segment to address their particular
needs?
As a one man (or woman) show, you can't afford to be
everything to everybody, because you just don't have
enough "capital." When I mention the word "capital," I'm
By John Tucker referring to not just your marketing budget, but also your
1st Capital Loans LLC time, energy and mental health investments.
Your distinct approach
t's amazing what you can accomplish as a one man
(or one woman) show. Many of us can raise families, For today's market and going forward, everything must be
start a political movement and operate in one of the strategically detailed within your business plan. It starts
I most competitive industries in commercial finance ‒ with you determining who will be your market segment.
all as a one man show. Maybe you will target high-risk merchants or B2B
merchants. Maybe you'll pursue business-to-government
I'm John Tucker, Managing Member of 1st Capital Loans merchants or health clubs. Maybe your niche will be
LLC, and I have over eight years of experience within our mobile merchants or online merchants.
industry operating as a one man show. The two primary
products I have sold are credit and debit card processing Once you pinpoint your market segment, you must
and settlement services (mainly to medium and high-risk carefully examine all the current solution providers
merchants), as well as merchant cash advance products. serving that market segment to figure out how they are
These years have been interesting, challenging, depressing doing it now and how can you do it better. In terms of
and enriching. I have gone from being homeless to living doing it better, are you going to match the level of quality
solidly in the middle class, and I did it all by being a one but offer a lower price? Are you going to offer a higher
man show. level of quality, which might demand a higher price? Are
you going to offer both a higher level of quality and a
I'm writing a series of articles designed to foster a lower price?
transparent discussion on the various issues that a person
would juggle while operating as a one man (or woman) Organizing and addressing these questions will also allow
show. This series will touch on a variety of subjects you to determine what ISOs you will seek as partners,
including strategic business planning, business-to- because your partners should have the various platforms,
business (B2B) sales, family relations, college graduation, resources, people, etc. that will allow you to fulfill your
raising capital, good credit, strategic partnerships, market mission statement to your identified market segment.
research, depression, and quality accounting and legal
resources. To begin the series, I'll discuss strategic business In my next article, I will delve further into the topic
planning. of strategic business planning for the one man (or one
The unique value proposition woman) show by discussing how you should properly,
carefully and efficiently select your ISO partners.
As an independent agent or merchant level salesperson,
you operate on a 1099, which means in every sense of
the word, you are an entrepreneur. No entrepreneur John Tucker is Managing Member of 1st Capital Loans LLC, as well as an
should begin a business pursuit without a well-defined M.B.A. graduate and holder of three bachelor's degrees in Accounting,
UVP, that is, a unique value proposition. The UVP is the Business Management and Journalism. Tucker has over 8 years of pro-
measurement for all of your business planning, which fessional experience in Commercial Finance and Business Development.
then allows you to properly determine your forecasts and You can contact John Tucker by email at tucker@1stcapitalloans.com or
return on investment.
by telephone at 586-480-2140.
48
The one man show: Your UVP should answer the following inquiry: Under-
standing the generic marketplace, what will I specifically
Strategic business planning bring to the segment that isn't already being provided by
the current crop of solution providers? This question has
three individual sections that must be answered:
1. What is your market segment?
2. What are the characteristics (price, value, ser-
vice, structure) of services within your industry
that are being sold to that market segment?
3. What are the services you will uniquely provide
to said market segment to address their particular
needs?
As a one man (or woman) show, you can't afford to be
everything to everybody, because you just don't have
enough "capital." When I mention the word "capital," I'm
By John Tucker referring to not just your marketing budget, but also your
1st Capital Loans LLC time, energy and mental health investments.
Your distinct approach
t's amazing what you can accomplish as a one man
(or one woman) show. Many of us can raise families, For today's market and going forward, everything must be
start a political movement and operate in one of the strategically detailed within your business plan. It starts
I most competitive industries in commercial finance ‒ with you determining who will be your market segment.
all as a one man show. Maybe you will target high-risk merchants or B2B
merchants. Maybe you'll pursue business-to-government
I'm John Tucker, Managing Member of 1st Capital Loans merchants or health clubs. Maybe your niche will be
LLC, and I have over eight years of experience within our mobile merchants or online merchants.
industry operating as a one man show. The two primary
products I have sold are credit and debit card processing Once you pinpoint your market segment, you must
and settlement services (mainly to medium and high-risk carefully examine all the current solution providers
merchants), as well as merchant cash advance products. serving that market segment to figure out how they are
These years have been interesting, challenging, depressing doing it now and how can you do it better. In terms of
and enriching. I have gone from being homeless to living doing it better, are you going to match the level of quality
solidly in the middle class, and I did it all by being a one but offer a lower price? Are you going to offer a higher
man show. level of quality, which might demand a higher price? Are
you going to offer both a higher level of quality and a
I'm writing a series of articles designed to foster a lower price?
transparent discussion on the various issues that a person
would juggle while operating as a one man (or woman) Organizing and addressing these questions will also allow
show. This series will touch on a variety of subjects you to determine what ISOs you will seek as partners,
including strategic business planning, business-to- because your partners should have the various platforms,
business (B2B) sales, family relations, college graduation, resources, people, etc. that will allow you to fulfill your
raising capital, good credit, strategic partnerships, market mission statement to your identified market segment.
research, depression, and quality accounting and legal
resources. To begin the series, I'll discuss strategic business In my next article, I will delve further into the topic
planning. of strategic business planning for the one man (or one
The unique value proposition woman) show by discussing how you should properly,
carefully and efficiently select your ISO partners.
As an independent agent or merchant level salesperson,
you operate on a 1099, which means in every sense of
the word, you are an entrepreneur. No entrepreneur John Tucker is Managing Member of 1st Capital Loans LLC, as well as an
should begin a business pursuit without a well-defined M.B.A. graduate and holder of three bachelor's degrees in Accounting,
UVP, that is, a unique value proposition. The UVP is the Business Management and Journalism. Tucker has over 8 years of pro-
measurement for all of your business planning, which fessional experience in Commercial Finance and Business Development.
then allows you to properly determine your forecasts and You can contact John Tucker by email at tucker@1stcapitalloans.com or
return on investment.
by telephone at 586-480-2140.
48
