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Letter from the editors

nnovation has always been central to the pay-
ments industry, whether it's creating new
technologies that revolutionize the way pay-
I ments are made or devising new business
models that transform the way ISOs and merchant
level salespeople structure deals with merchants.
Some promising companies emerge, but the market
isn't ready for them. Such was the case with Pay
By Touch, which offered biometric payments long
before Apple Inc. included fingerprint scans in Apple
Pay. Other startups, Square Inc., for example, enter
the fray and become forces we cannot ignore.
The lead article in this issue explores what sparks Advertising
innovation and the challenges innovators face when
creating an infrastructure to take a product or service
from idea to marketable product. And five individuals campaigns
responsible for recent innovations share insights
about developing their concepts while navigating are like puzzles;
the complexities of the industry's ecosystem and
discuss the hurdles involved in changing traditional
behaviors. not all the same
This issue is also packed with content from our pieces ft for
contributing writers who share their expertise to
help educate and inform payment professionals. every puzzle.
Merchant portfolios is one topic addressed, both how
they've become hot commodities this year, as well as
what you need to know about the acquisition process Let’s fnd your
before selling your portfolio. Other topics include
why it makes sense to sometimes "waste" money for perfect ft today!
business growth, the importance of doing a regular
inventory of your business tools, how to conduct
strategic business planning for a one-person shop,
and steps to take to avoid being hacked.

Other features delve into how demand for mobile Customized advertising
shopping and banking is reshaping the value campaigns to ft any
proposition for banks, merchants and service
providers; the growing importance of creating size company and budget.
omnichannel retail experiences to provide seamless
messaging at every consumer touch point; and the
down side of implementing EMV with signature
instead of EMV with PIN. Call me today
In the news are reports on growing criticism of the
CFPB's data gathering; Google Inc.'s forthcoming for more details.
Android Pay launch; restrictive new FCC guidelines
pertaining to robocalls and spam text messages;
and the cyber attack on the U.S. Office of Personnel
Management that affected up to 4 million current Danielle Thorpe
and former government workers. Also included
are updates on significant payment milestones, VP Media Partnerships
acquisitions, partnerships, new products and more.
Please continue to send us your company news to
press@greensheet.com. And if you have questions 707-284-1686
about our contents or ideas for future coverage,
please email us at greensheet@greensheet.com or
phone 800-757-4441.

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