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CompanyProfle






ISO/MLS contact:
Nash Kumar
Director of Sales, Marketing & Business Development
626-792-2111, ext. 217
nkumar@mscashdrawer.com
www.mscashdrawer.com



Original cash drawer maker


builds on technology




ith over 200,000 square feet of manufactur- becoming very popular in the mobile POS environment
ing and distribution space worldwide, M-S where a lot of tablet POS people want a compact cash
Cash Drawer prides itself on being a global drawer."
W leader in the manufacture of cash drawers
and distribution of POS, barcode and card technology He said the 13-inch-wide model was the first cash drawer
equipment. Today the company operates a manufactur- in the world to accommodate the unique money tray
ing plant in Japan and distribution centers in Canada, configurations common in the United States, Canada,
Ireland and the United States. Latin America, Europe and other regions. Its cash drawers
can interface with electronic cash registers, receipt
The manufacturing side of the business began in 1945. printers or directly to the serial, parallel or USB port of a
"We introduced the concept of a steel cash drawer to the PC or data terminal.
world," said Nash Kumar, Director of Sales, Marketing
and Business Development at M-S Cash Drawer. "Until A simple conversion kit makes its modular components
then, they were all made of wood. Today we have the field upgradeable. "If I can convert a printer interface to a
largest installed base of cash drawers in the world." USB or vice versa in the field, it protects an end customer's
investment in the product," Kumar said. "It becomes a
Over the years as the number of channel partners has scalable product that can evolve or change based on the
grown, so has demand. Kumar said that at one point M-S changing needs related to use of a cash drawer."
Cash Drawer was shipping 22,000 cash drawers to Sharp
Electronics Corp. each month. Today it is the exclusive Part of that scalability revolves around configuring
provider of cash drawers to Panasonic Corp., which orders to optimize merchant checkout flows. "Sometimes
supplies systems to McDonald's franchises worldwide. customers might not want a one-to-one ratio of everything,
And other quick service restaurants and retail franchises so they might say, 'Can we do 10 cash drawers, 10 printers,
have installed M-S Cash Drawer units across the globe. but only 2 barcode scanners' because they're a convenience
store and that's where most of the transactions take place,"
"In 1974 we started the distribution facility in the United Kumar said.
States to reach out to resellers, because a lot of resellers
were asking for our products," Kumar said. "We gradually Sales lead and training driven
started the distribution arm, and then we started adding With decades of experience under its belt, M-S Cash
ally products. We're now a full-fledged distributor of POS Drawer gladly shares its expertise in product consultation
equipment." and selection. The company also conducts ongoing
partner events at various locations and offers a monthly
As a distributor, M-S Cash Drawer distributes for such e-newsletter for its ISO and other channel partners.
brands as Bixolon, DataLogic, EchoPOS, ELO, Honeywell,
ID TECH, Ingenico, NCC, Protech, Sharp, Star Micronics, For M-S Cash Drawer channel partners, there is generally
Touch Dynamic and TabletKiosk, among others. no shortage of leads either. According to the company, on

Fleet of footprint average, it distributes over 300 qualified end-user leads per
month at no cost to its channel partners. Kumar pointed
One aspect of selling products globally is the need for out that the company asks a lot of questions upfront to
agility in each market. "We had an inclined bill concept ensure merchant leads match an ISO's profile in terms of
for bigger-sized cash drawers in Europe," Kumar said. merchant services bundled. And its cash drawers can be
"They don't use their cash drawers where the bills lay flat, branded as needed.
so we came up with this 13-inch cash drawer, which is
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