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IndustryUpdate
• The counterfeit goods market may cost legitimate
manufacturers as much as $1.7 trillion this year. Thin Film
Electronics ASA and G World Group hope to put a cork in
the counterfeit wine market, especially in Asia, where
it's pervasive. The two companies are feld-testing an
anti-counterfeiting solution, powered by ThinFilm's
unique NFC technology that authenticates individual
bottles throughout the supply chain.
• Recycling could become a fashion statement at trendy cloth-
ing boutiques. H&M US and UsTrendy will soon ofer incen-
tives in exchange for used clothing. Customers who donate
bags of used clothing will receive discounts or gift cards
good toward store purchases. UsTrendy said the idea behind
the concept is to reduce waste, since a majority of textiles
end up in landflls, and they could be reused or recycled to
make new items instead.
• Merchants now have the technology to change prices
instantaneously. Thanks to the expanding feld of electronic
shelf displays, one person can update product pricing at
multiple locations, a process that in the past was labor
intensive. Sweden-based Pricer AG is one such frm that
ofers an electronic display and shelf label platform that can
intelligently communicate, manage and optimize price and
product information on the retail foor.
ANNOUNCEMENTS
Burger King, Firehouse choose MasterPass
Fast food restaurant Burger King will expand use of
MasterCard's MasterPass product by incorporating
it into the Burger King mobile app in late summer
2015. Burger King's online arm, BKDelivers, was
one of the original merchants to use the digital pay-
ment platform after its launch in 2013. Additionally,
Firehouse Subs plans to begin accepting MasterPass
at www.firehousesubs.com in the fall.
NCR Small Business unveils all-in-one POS
NCR Small Business launched NCR Silver Register,
an all-in-one, tablet POS system that runs in the
cloud and excludes third-party user applications to
help maximize employee productivity and minimize
security risks. The company noted that the integrated
system operates on a closed Android platform and is
an out-of-the-box, plug-in ready solution that enables
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18
• The counterfeit goods market may cost legitimate
manufacturers as much as $1.7 trillion this year. Thin Film
Electronics ASA and G World Group hope to put a cork in
the counterfeit wine market, especially in Asia, where
it's pervasive. The two companies are feld-testing an
anti-counterfeiting solution, powered by ThinFilm's
unique NFC technology that authenticates individual
bottles throughout the supply chain.
• Recycling could become a fashion statement at trendy cloth-
ing boutiques. H&M US and UsTrendy will soon ofer incen-
tives in exchange for used clothing. Customers who donate
bags of used clothing will receive discounts or gift cards
good toward store purchases. UsTrendy said the idea behind
the concept is to reduce waste, since a majority of textiles
end up in landflls, and they could be reused or recycled to
make new items instead.
• Merchants now have the technology to change prices
instantaneously. Thanks to the expanding feld of electronic
shelf displays, one person can update product pricing at
multiple locations, a process that in the past was labor
intensive. Sweden-based Pricer AG is one such frm that
ofers an electronic display and shelf label platform that can
intelligently communicate, manage and optimize price and
product information on the retail foor.
ANNOUNCEMENTS
Burger King, Firehouse choose MasterPass
Fast food restaurant Burger King will expand use of
MasterCard's MasterPass product by incorporating
it into the Burger King mobile app in late summer
2015. Burger King's online arm, BKDelivers, was
one of the original merchants to use the digital pay-
ment platform after its launch in 2013. Additionally,
Firehouse Subs plans to begin accepting MasterPass
at www.firehousesubs.com in the fall.
NCR Small Business unveils all-in-one POS
NCR Small Business launched NCR Silver Register,
an all-in-one, tablet POS system that runs in the
cloud and excludes third-party user applications to
help maximize employee productivity and minimize
security risks. The company noted that the integrated
system operates on a closed Android platform and is
an out-of-the-box, plug-in ready solution that enables
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18
