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IndustryUpdate
• Online retailers seeking to tap deeper into shopper tent and easy-to-customize marketing materials to help
psyches have a new ally in Breinify. Described as a small business owners attract more customers, drive
time-driven intelligence engine, the subscription-based sales and feel the love from shoppers on November
service goes beyond making static recommendations 26th."
for site visitors. Instead, its algorithm combines such
factors as user social profile preferences and active Apriva, TSYS EMV-certify Ingenico terminals
online shopping time frames to personalize offerings,
even if shoppers are first time visitors, according to Apriva, a provider of secure end-to-end wireless trans-
Breinify. action processing solutions, completed EMV (Europay,
Mastercard and Visa) certification with TSYS Acquiring
• Target Brands Inc. is the latest mega retail brand to Solutions for Ingenico Group's Telium2 smart terminals
forego larger spaces as it expands with the opening of connecting through the Apriva Gateway.
four small-format stores. The new stores are designed
to appeal to city-dwelling millennials and college "This full-featured certification includes the wireless
students, who appear to have a proclivity toward iWL 220 and iWL 250 devices, as well as the iCT 220
curated collections and grab-and-go foods to suit busy and iCT 250 countertop models," Apriva stated. "The
lifestyles. Industry observers expect more such stores to certification spans all major card brands including Visa,
open in major metropolitan areas soon. Mastercard, American Express, Discover and U.S. debit
cards, and includes contactless transactions from Visa,
• Near field communication (NFC) technology has Mastercard and American Express. This certification
been instrumental in advancing payments, but it can brings a wide range of payment options to merchants
also ensure the pedigree of gemstones to protect using these popular Ingenico Group smart terminals."
jewelers against counterfeits. NFC tag printer Thinfilm
and gemstone authentication technologist Sarine BillingTree closes investment round
teamed to offer NFC tags for precious stones that will
allow smartphone users tap into the stone's history, BillingTree initiated a recapitalization of the company
measurements, grading and other details before by Parthenon Capital Partners in partnership with
completing purchases. senior management. BillingTree said that following the
investment, it will continue to focus on industry-specific
ANNOUNCEMENTS strategies via integration with leading software partners
in the company's core verticals, a customer-first service
New tools for Small Business Saturday culture, and a variety of value-added offerings, such as
the company's compliance suite.
To help business owners prepare for the seventh annual
Small Business Saturday taking place Nov. 26, 2016, Bluefin receives patent
American Express Co. is providing new, customizable
materials and educational content. Bluefin Payment Systems was issued a patent by the
United States Patent and Trademark Office (USPTO) on
"Our ultimate goal is to help small businesses do systems and methods for decryption as a service. The
more business – and for Small Business Saturday, that patent encompasses both Bluefin's high-speed decryp-
includes arming them with the tools to help make the tion platform and Point-to-Point Encryption (P2PE)
day a success," said Amy Marino, Vice President and Manager, which encrypts cardholder data within a
Head of Small Business Saturday at AmEx. "This year Payment Card Industry security standards (PCI)-
we are collaborating with small business experts, entre- approved P2PE device, and prevents clear-text card-
preneurs and influencers to create bite-size digital con- holder data from being accessible in the event of a data
breach.
16
Celerant earns top honors
Celerant Technology Corp. was named a Multichannel
Merchant Top Commerce Platform for 2017, part of a list
of leading commerce platform providers selected by the
editors of the Multichannel Merchant website. Celerant
stated it enables retailers to deliver a great customer
experience while optimizing back-end operations.
"We are proud to receive the Multichannel Merchant
Top Commerce Award and strive to provide innova-
tive solutions for retailers," said Ian Goldman, Chief
Executive Officer at Celerant.
