Page 5 - GS161002

Letter from the editors What are you
waiting for?
T he U.S. Court of Appeals for the District
of Columbia recently concluded the struc- Let me help you increase your
ture of the Consumer Financial Protection bottom line today!
Bureau is unconstitutional because, unlike
other independent federal agencies, it is led by one We make it easy for you to reach your
director instead of a board of directors. However, target audience with a personalized
the court did not rule the CFPB itself is unconstitu- custom advertising campaigns to meet
tional. Thus, the controversial agency's final prepaid your companies individual needs today.
rules remain set for implementation next October.
This issue's lead article delves into the CFPB's con- • Spotlight Innovators’ • Resource Guides
tinuing role and what its new regulations mean for Web Pages (multiple options
the prepaid realm. available)
• Custom Videos
U.S. agencies aren't the only government regulators (multiple level • Print advertising
with the power to affect payments industry business options available) (multiple options
practices in the United States. In our Education available)
section, you'll find a discussion of the EU's General • Targeted Email
Data Protection Regulation (GDPR) and how it Campaigns • Online advertising
affects U.S.-based companies doing business with
customers in the EU. As you'll see, compliance with Danielle Thorpe
the GDPR is a complex process. Also in that section,
are insights pertaining to EMV (Europay, Mastercard AVP Media Partnerships
and Visa) on the first anniversary of the October
2015 liability shift, and perspectives from industry Call me for details
pros on the role of feature-rich POS technology in
the success of merchant level salespeople now and in 707.284.1686
the future. You'll also find herein views on whether
automated clearing house payments are actually DANIELLE@GREENSHEET.COM
more efficient than check payments; challenges
involved in learning to adapt to and succeed in our 5
networked world; and increased use of biometric
devices, including fitness-tracking smartwatches,
which experts predict will lead to widespread
adoption of biometric payments in the future.

In the news are stories on research pertaining to
U.S. EMV implementation thus far; further details
on the CFPB's prepaid rules, which will govern
prepaid debit cards, mobile wallets, person-to-
person payments and more; highlights from the
World Payments Report 2016, a comprehensive global
payments study that found continued growth in
noncash and electronic payment transactions; and
discussion of the updated version of EMV 3-D
Secure, which will be available in time for the year-
end holiday season. Further news briefs cover tools
for Small Business Saturday; EMV certifications and
patents granted; investment rounds; individuals and
companies honored for service and achievements;
research on business-to-business transactions,
regulatory control trends, mobile money, EMV
speed and remote deposit capture; new partnerships
and executive appointments; and more.

Did you do something new to help merchants
prepare for the holidays this year? Tell us about it
at greensheet@greensheet.com. And please keep your
news coming to press@greensheet.com.