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ReadersSpeak

Biometrics solution to CNP fraud? has just introduced the Touch Bar on
its latest MacBook Pro. Won't this go
T here's been a lot of discussion about the expected increase in CNP a long way toward reducing CNP
fraud once EMV technology is implemented across the United fraud?
States. That's because other regions experienced a dramatic fraud
migration to the CNP channel after switching over to EMV. Susan Bronset
But I've been thinking that these other places adopted EMV at an earlier stage Merchant Level Salesperson
of biometric adoption. Biometrics could make all the difference. The iPhone
and iPad, for example, now use fingerprints for ID with Apple Pay. And Apple Susan,

8 In "Postcards from payments 2026,"
by Dale Laszig, The Green Sheet, Oct.
10, 2016, issue 16:10:01, Jim Parkin-
son, Chief Information Officer of
North American Bancard Holdings
LLC, envisioned a future in which
biometrics plays a significant role.
"Paper checks, cash and credit cards
have become antiquated forms of
payment (they are in museums), and
consumers now pay via biometrics
and DNA readers (no more pass-
words or PINs)," he stated. "Fraud
has not been eliminated, but it has
been significantly reduced."

Also, in "Get ready for biometric pay-
ments," The Green Sheet, Oct. 24, 2016,
issue 16:10:02, we pointed to research
indicating that adoption of devices
that use biometrics is on the rise,
which is likely to lead to increased
use of biometrics in payments.

It is reasonable to expect advances
in technology, such as Apple's Inc.'s
inclusion of the Touch Bar, which
enables use of Apple Pay on a laptop
with use of fingerprint identifica-
tion, could lead to reduced migra-
tion of fraud to the card-not-present
(CNP) channel. However, at this
point, there is no way to know. We'll
continue to report on this as indus-
try experts study data as it emerges
on the U.S. EMV (Europay, Master-
card and Visa) migration and its ef-
fects on CNP fraud.

What do you predict
for biometrics?

What do you, your colleagues and
merchant customers have to say
about adoption of biometrics in pay-
ments? Are merchants clamoring for
it? If not, what is uppermost in their
minds? Let us know at greensheet@
greensheet.com.