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TheMCohapbteriTlitele Buzz

Digital ID, the data is that app users must enter a five-digit code to gain access to
final piece in their credentials.
mobile wallet "A number of different strides that companies like Apple have made to
encrypt their phones are wonderful, but we didn’t stop there," Winton
P resenting a valid form of identifi- said. "We actually have our own encryption, both on the device and in
cation without having to carry a the cloud, which are for storing the user's credentials." He noted that
driver's license, passport or other Credntia complements rather than competes with existing mobile
physical form of identification hasn't device security systems on the market.
been possible for mobile wallet users. Alabama- Also built into its database is an application programming interface
based startup Credntia LLC intends to change that allows retailers with an online presence to validate online
that and, if its new digital identification man- customers. At this point, Credntia is actively seeking retail, security,
agement platform catches on, the ability to medical, government and other industry partners to accelerate
forego physical wallets may indeed go from acceptance and ease use among mobile users.
notion to reality. While some major companies have introduced proprietary mobile
ID systems, offering universality is viewed by many as the bridge
With Credntia's app, which is free to users, for wholly digitizing wallets. "Blue Cross-Blue Shield has an app
individuals can store their driver's license, where you can access your medical insurance card, but they're really
passport, medical insurance card, membership only focused on that particular card," Winton said. "Our focus is on
cards ? nearly any physical credential used providing a seamless experience for all of your identity."
for identification purposes within a Credntia
digital account. What's more, users are the 47
only ones who can access their credentials and
control how much credential information is
shared at each point of presentment, Credntia
said.

"We value and put a high premium on
security, from different forms of verification
and validation methods to advanced data
encryption," said Cody Winton, founder, Chief
Executive Officer and Chief Technology Officer
at Credntia. "We're ensuring that when you
store your credentials with us they will only be
able to be accessed by you. So, if you are making
a credit card purchase that's over $25 and the
employee asks to see your driver's license, you
can pull up your Credntia account and display
your driver's license."

The platform consolidates all credentials into a
personal Credntia account. To upload a driver's
license, for example, both the front and back
would be captured and stored, along with the
barcode, so that when a sales associate or other
third party requests a valid ID, just the barcode
can be scanned at a POS or check-in point.

Security first, in-person and online

According to Credntia, the platform uses
military grade encryption to ensure that data
is only accessible to the user who owns the
credential. Credntia is also HIPAA compliant,
making it applicable in various medical use
case scenarios. Another step taken to secure