Page 1 - GS170401

April 10, 2017 • Issue 17:04:01

The payments journey: From point of

sale to points of commerce – Part 1

Oxman, Chief Executive Officer at ETA. "Twenty-five years
ago, it was brick-and-mortar stores and mag-stripe cards.
Today it's about solutions, security and new technology."
Commerce enablement

As he reflected on payments innovation, Oxman said
payment technologies come and go, but the industry's
focus on commerce enablement remains unwavering.
"The technology we deploy to enable commerce has
changed significantly, and our industry is changing with
it," he said. "We're still the enablers of commerce, adapting
our technology in response to consumer demand, and
consumers want to engage online, in mobile and in stores."
Oxman said the payments industry is focused on helping

By Dale S. Laszig merchants to accept the form factors and technologies
consumers want to use. For 40 years, it was the plastic
nnovations abound in payments, causing con- card with a stripe. Today, for an increasing number of
tinual metamorphosis in our maturing industry. shoppers, it's wearables, voice-activated commerce and
Previously, payment technologies were simple, but other advanced applications of technology.
I the user experience was cumbersome. Today, tech-
nologies are more complex, yet the user experience is "I'm optimistic about new technology," Oxman said. "The
becoming more simplified. This is the first article in a fact that we haven't completely replaced the ubiquitous
three-part series in which industry executives chart the plastic card should not be surprising to anyone. It will
evolution of payments, share their transformative jour- take years for mobile wallets to replace stand-alone plastic
neys, identify successes and failures, and look toward the cards as a primary payment method. Eventually, we'll use
next big technology trends. payment card accounts as stored credentials in Samsung
and Apple mobile wallets."
When it comes to tracking new developments, The
Electronic Transactions Association has a bird's eye view.
The international trade association registered a record Contributed articles inside by:
number of attendees and exhibitors for Transact 17, which
will take place in Las Vegas from May 10 to 12, 2017.
Founded in 1990, the ETA was one of the first industry Don Bush .................................................................................................24
organizations to take major steps to connect the tech and Aaron Nasseh .........................................................................................36
payments spheres. Jeff Fortney .............................................................................................38

Steven Feldshuh ...................................................................................42
"At this year's show, we'll see a burst of new energy from
our sales channel partners and technology companies
that sell services and products to merchants," said Jason TOC on page 3

Continued on page 34