Page 31 - GS170401

CompanyProfile

ISO/MLS contact:
Lane Conner
Founder and Chief Executive Officer
214-483-1857
info@fuzse.com
www.fuzse.com

Fusing the digital economy

he launch of Dallas-based fintech startup Fuzse security and 24/7 customer service. For developers seeking
in October 2016 marked the latest venture to aggregate sub-merchants, Fuzse supports the payment
for payments entrepreneur Lane Conner. The facilitator model with an online application and instant
T former executive for First American Payment boarding. Clients already using its platform include ISV
Systems and Century Payments, and co-founder of Jerry partners, development companies and merchants.
Jones-backed Blue Star Payment Solutions, founded Fuzse
to address a growing need for seamless, supported pay- Building strength through partners
ments integration in the digital economy. In its initial stages Fuzse has partnered with several
companies to support digital offerings. Clients have access
"Over the last four or five years, I've seen the niche market to unified commerce via a Rest API from GoEmerchant,
of ecommerce and different payment options for the way Anovia Payments LLC's Trio payments platform, and
that we transact becoming a lot more prevalent," Conner proprietary gateway services from 1stPayGateway. Fuzse
said. "What's really energizing is you've got people who has also teamed with FAPS and contracts with engineers
are thinking of new ways for people to spend money on as individual projects may require.
goods and services that we utilize every day."
Conner feels that joining forces with Anovia and FAPS
Fuzse works with mobile app, custom software and allows Fuzse to remain nimble. "We didn't want to go out
web development firms to bring advanced ecommerce and hire and create our own BIN, and hire a boarding
solutions to market. "My company doesn't hunt merchants; team, so we rely on our partners for that," he said. "We
we hunt developers," Conner said, noting that Dallas has wanted to stay lean and mean, so we could be as customer-
become a hotbed for technology and developer talent. focused as we could be." Fast response time is something
He served as a startup mentor for Dallas incubator Tech he takes pride in and clients have acknowledged this
Wildcatters and sits on the board for Bold Idea Inc., a tech quality in interactions.
nonprofit that educates and empowers local students.
Looking toward the future, Fuzse plans to expand its
"We have a really easy to use API that we utilize where partnership program. "We are going to be bringing
we do everything from card-not-present to card-present on sub-ISOs and sub-agents as soon as our workload
transactions," Conner said. "For instance, we did the permits," Conner said. In the meantime, he remains open
parking at the Super Bowl; it all ran through us." Fuzse to partnering with anyone qualified and interested, and
was able to collaborate with Dallas startup ParkHub to stated he offers competitive buy rates. He also wants to
provide back-end services for its mobile parking platform, explore expansion into other tech hotbed regions, such as
which has reduced lines in parking areas for events Austin, Silicon Valley and Boston.
associated with AT&T Stadium in Arlington, Texas.
With marginalization in the highly competitive card-
Conner pointed out that application programming present realm, Conner encourages payment pros to
interfaces (APIs) like the one Stripe offers, although consider alternative channels. "Everybody is looking
popular with users, can be too costly for some merchants. for another way to expand margins, and the best way
"I wanted Fuzse to be a boutique version of Stripe and that I have found is in the card-not-present side of our
really be hands-on with my customers, so they can go industry," he said. "You've got these tech shops that don't
to market quickly with the products they're trying to have a storefront that you can partner with, and they can
develop," he said. just feed your business with new merchants, and you can
build a really strong ISO on that."
Fuzse's ecommerce suite offers an intuitive API, gateway,
deep analytics, customer onboarding, industry-specific

31