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automation, Marcantonio stated, adding that we must
not overlook the importance of human interaction
that reassures consumers their transactions are being
handled safely and securely. "If everything becomes Small
too automated and easy, might it make us lazy or less
diligent?" he said. "That's certainly food for thought." advertising
Global ecommerce

Michael Misasi, Product Manager at Boston-based budget?
BlueSnap Inc., has seen merchants spend a fortune opti-
mizing their websites with flashy photos, descriptions,
reviews and inbound marketing, all of which is aimed No problem. The versatility
at helping their customers get to know them as a com- of our resource guide listings
pany. None of that will matter if they aren't prepared
to accept a customer's preferred form of payment, gift might be just right for you.
wallet or reward program, he said. "Consumers from
China who try to buy from a U.S. website are accus-
tomed to a different commerce flow," he added. "If they In Print
are required to type their credit card information on a
mobile phone, they may leave the website." Online
Front Page Option
Shopping cart abandonment continues to be an is-
sue for retailers, Misasi noted, adding that people say
they'll come back, but they never do. One barrier to • Ability to purchase on a
ecommerce and mobile commerce is that customers are quarterly basis.
not comfortable typing in their credit card numbers, • Quarterly payments
but if the numbers are protected by a smartphone's available.
secure element, consumers will tend to be more com-
fortable, he said. For example, Uber and Lyft provide • Discounts for longer term &
a frictionless payment experience delivered entirely muliple listings.
through the phone. Riders leave the car without think- Small advertising budget? No problem.
ing about paying. Consider the versatility of our resource guide listings.
In Print
“Your success Online
is our success!” Have you called for
- Danielle Thorpe Let us help you
The Green Sheet, Inc. VP Media Partnerships your personalized piece together your perfect Front Page Option
virtual tour yet?
Companies like BlueSnap help merchants make sense advertising campaign to Benefits (to a mini ad):
grow you buisness.
of the expanding world of mobile wallets by explaining The Green Sheet • Ability to purchase on a
quarterly basis.
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how each technology works, its addressable audience, www.greensheet.com campaigns to fit any size • 4 equal quarterly
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payments as an option.
SPOTLIGHT
707-284-1686
company and budget.
The Green Sheet
campaigns to fit your
Call today!
INNOVATORS
or drop her a note
company today!
its impact on conversion rates and how it can be danielle@greensheet.com “Your success is our success!” 707-284-1686 • discounts for longer
707-284-1686
707.284.1686
Danielle Thorpe, Asst. VP Media Partnerships
Your
Call me today!
Company
Let me help
term listings!
Logo
you with your
integrated into an online portal. advertising Personalized News from the Wire personalized company web space Assistant Vice President of Advertising Sales
You now can have your own
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on e Green Sheet
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Articles from or about your company
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D anielle Thorpe Your executive online ads & videos 707-284-1686 800-757-4441
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danielle@greensheet.com
Asst. VP Media Partnerships
Misasi said cooperation between providers offering
such programs as Visa Checkout and Android Pay will Call me today for
simplify integration and create consistent branding.
He believes that when Visa Checkout supports lesser- more details.
known wallets, it will help drive consumer adoption.
Misasi also predicted the future will be more about
software and less about hardware, as payments become
embedded into systems merchants use to run their
businesses. Every business has a software program
that is more important than its processing technology. Rick Aston
"Biometrics will be the next big thing," he said. "There's
no reason for shoppers to use a keyboard or type on Administrative Sales Assistant
tiny little keys."
Part 2 of this series will explore how device
manufacturers and technology providers have
transformed their offerings from payment-centric 707-284-1693
solutions to holistic, interoperable platforms.
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