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April 24, 2017 • Issue 17:04:02
The payments journey: From point of

sale to points of commerce – Part 2

"For example, 3D Secure, designed to authenticate
customers at checkout, has been updated," he said. "Now
3DS 2.0 does not interrupt the front-end transaction
approval process; it authenticates the transaction without
redirecting the customer, enabling a more seamless front-
end experience without compromising security."

From practice to mastery
Cory Capoccia, President of Womply, a software-as-a-
service company, likened his company's evolutionary
journey to parenting: both require patience, empathy,
focus and flexibility.
"Just like an infant who starts by crawling, then learns to
walk and quickly takes to running, we've spent the last
By Dale S. Laszig six years coaching and educating businesses through their
own progression as they increase adoption rates of core
resent-day payment technologies bear little technologies that are now part of their everyday lives," he
resemblance to predecessors that used dial said. "We began with the basics, helping businesses get a
modems for authorization and settlement. This handle on their key performance metrics."
P three-part series charts the evolutionary jour-
ney from payment acceptance to commerce enablement. Capoccia added that after mastering the basics, business
In Part 1, industry leaders discussed payments' quantum owners can harness technology to manage their online
leap from paper to electronic transactions. In Part 2, the reputations, connect with customers, enhance loyalty and
journey follows transactions as they graduate from simple leverage advertising budgets. "We're enjoying this phase
tasks to complex, interactive communications. of the journey as we start to sprint through our expanded
suite of capabilities with many of our customers," he said.
From minimal to multilayered

Vlad Branin, Vice President, Professional Services at Zooz Contributed articles inside by:
Inc., a global technology company, remembers when the
payments ecosystem had just four components. "There was Adam Hark ..............................................................................................22
the customer, the merchant, the merchant acquirer and the Brandes Elitch ........................................................................................38
customer card issuer," he said. "Every transaction initiated
would pass through these four entities for approval and Aaron Nasseh .........................................................................................40
transfer of funds." Brett Husak .............................................................................................42
Naga Jagadeesh ....................................................................................44
Remarkably, as the ecosystem diversified and added more Theodore F. Monroe ............................................................................46
layers to transactions, the customer experience remained
unaffected, Branin said. Technologies such as gateways,
fraud detectors and analytics improved security and TOC on page 3
efficiencies while remaining invisible to consumers.
Continued on page 34