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future incidents will represent a 'huge' percentage Harbortouch believes the collaboration will enable the
increase, while their absolute number remains company to take advantage of Taffer’s extensive experience
low." to integrate powerful revenue generating tools into the
company's Elite POS systems. Regarding the partnership,
• Implausible objectivity: "As a for-profit enterprise Harbortouch Chief Executive Officer Jared Isaacman said,
traded on the NYSE, with heavy bank ownership "We really challenged ourselves to develop something
of its stock, FICO's latest report is highly suspect truly game changing."
with respect to its findings on card fraud at ATMs
that compete with bank ATMs," Renard stated. Isaacman added that incorporating revenue generating
Reducing counterfeit fraud tools was a critical piece. "We wanted to leverage the
power of our industry-leading POS technology to help our
Renard and Sarantopoulos acknowledged the ongoing merchants make more money," he said. "As the leading
EMV migration has elevated short-term threat levels authority in the bar and restaurant industries, we knew
across the entire ATM and retail payments ecosystem, that Jon Taffer would be the perfect partner to help pioneer
as criminals make one last grab at mag-stripe counterfeit this smart POS technology."
fraud. Despite this, they said, ever-vigilant independent Extensive experience, excellent equipment
ATM owners, vendors and deployers have not seen a spike
in on-site skimming. Taffer brings to the table more than three decades of
experience in the food, beverage, hotel and hospitality
"NAC has worked diligently over the past several years industries. The two-time winner of the Bar Operator of the
to raise awareness of this short-term, escalating threat Year Award also serves as Chairman of Taffer Dynamics
window throughout the U.S. retail ATM sector, even Inc. and President of the Nightclub & Bar Media Group.
though skimming at retail ATMs has not been an issue in
the past," Sarantopoulos said. "POS systems are the backbone of any business, but their
major benefits have always been about efficiency," Taffer
"While we have no doubt that, during the current said. "In my experience, I have found Harbortouch's POS
EMV transition, criminals are using more and more solution to be the best in the industry. Their POS system
counterfeit, cloned cards to try and steal money from all is unparalleled in terms of both price and capabilities,
ATMs and point of sale devices, which has occurred in the two elements most critical to any small or mid-sized
other countries during initial EMV implementation, it is businesses' success."
inaccurate to suggest that skimming theft of cardholder
data is a significant issue at retail ATMs in America," This is not the first time Taffer and Harbortouch have
Renard added. collaborated. In a May 2014 episode of Bar Rescue, Taffer's
team installed three Harbortouch Elite POS systems at a
NAC representatives have asked FICO for supporting data Texas bar to help improve business operations. The Elite
points and a long-form copy of the unpublished 2016 debit POS, targeting bars and restaurants, delivers a full-featured
card fraud report. The Green Sheet reached out to FICO for touch-screen POS system with an integrated platform that
comment and will update this story should FICO respond. offers sales, inventory, order, menu, discount, bar tab,
table tracking, inventory and personnel management,
Harbortouch stated.
Harbortouch teams "I've been collaborating with Harbortouch to infuse the

with Bar Rescue host greatest intellectual assets for building revenue of all
time right into the Harbortouch system – promotions,
merchandising, marketing, new customer programs,
on smart POS frequency programs, spend building programs – tools to
raise sales," Taffer said. "I am proud to integrate my proven
tools for increasing revenue with their best-in-class system
and bring the first truly smart POS system to market."
arbortouch Payments LLC entered a strategic
alliance with Jon Taffer, the host and executive
producer of Spike TV's hit show Bar Rescue,
H whereby Taffer will endorse the company's
touchscreen POS systems and collaborate on developing We are dedicated to the
the industry's first "smart" POS system, being dubbed as education and success of the
sPOS. Starting with the April 9 episode of Bar Rescue, ISO and MLS.
Harbortouch's system will be the show's exclusive POS
provider.

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