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Education

vice provider addresses, different spending patterns to clearly outline your business' terms and conditions
and testing on small item purchases before going for when it comes to dealing with this type of fraud.
big-ticket items.
Remember, many travel sites and bookers are not experts
3. Chargebacks: Many merchants don't know they're in fraud – and that's OK. They're not expected to be. The
being attacked until it's too late. Chargebacks can most essential step merchants can take to protect their
appear with both fraud attacks and friendly fraud businesses is to acknowledge any vulnerabilities they
– when legitimate customers take advantage of your have (whether that be chargebacks, friendly fraud or a
business. This can be through the claim that they didn't blanketed approach to declining transactions) and work
authorize a charge to your site when they actually with experts to make sure they have a comprehensive
did, stating they never received an item they, in fact, system in place that monitors and prevents fraud, without
did receive and requesting another one to be sent, or reducing legitimate transactions. Don't let fraud affect
through account or credential sharing, where they let sales for your merchant customers doing business in the
their friends or family access your services without travel industry.
paying for an account of their own.

Don Bush joined Kount as Director of Marketing in October 2010 and
By the time chargebacks are typically reported, you're became Vice President of Marketing in December 2012. Previously, he
60 to 90 days or more down the road. That means you
missed the chance to stop fraud. In addition, you'll was Director of Marketing at CradlePoint, a leading manufacturer of
have a harder time identifying the cause of that fraud wireless routing solutions in the mobile broadband industry. Don has
so you can prevent it in the future. And finally, the lag worked in several management roles within the technology segment for
in chargeback reporting means your financials will over 20 years with both hardware and software manufacturers, and as a
not show a true picture of your company's economic partner in two top technology marketing agencies. He has led products
health, distorting month-to-month performance. launches and marketing programs for dozens of companies around the
world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser, and he
In addition to keeping a close eye on repeat offenses co-authored the seminar series, "Common Launch Disasters and How to
and customers' transactional histories, it's important Avoid Them." Contact him at don.bush@kount.com.

transparency But the kind that

doesn’t make people
point and laugh.

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