Page 23 - GS170602
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        Finding the right                                      Be informed

                                                               At some point, we have all had a business relationship that
        high-risk referral                                     did not go as expected. It may or may not have influenced
                                                               your merchant customers. But if it did have a customer im-
        partner                                                pact, then I am sure the affected business owners will re-
                                                               member it for as long they are operating ‒ and so will you.

                                                                Working with an inexperienced high-risk agent or firm
                                                                will be frustrating not only to you, but also to your mer-
                                                                chants. Collaborate instead with someone who takes the
                                                                time  to  understand  how  the business works so  that  the
                                                                bank feels comfortable with doing the processing. For ex-
                                                                ample, if you are working with a cruise line, your partner
                                                                should know what information will be needed as part of
                                                                the application process. Such as, what kind of insurance
                                                                does the cruise line have and what does it cover? Will the
                                                                business be covered if the ship runs aground and there are
                                                                personal injuries? What about if there is a food poisoning
                                                                outbreak on board, and the cruise line must offer refunds
                                                                to all the passengers?

                                                                A specialist should likewise be familiar with the current
                                                                guidelines governing different high-risk industries. Mar-
                                                                ijuana-related businesses and payday loan establishments
                                                                are excellent cases of industries constantly being shaped
                                                                by changing state and federal laws. Tobacco and vape pur-
                                                                veyors are also continually being altered by Food and Drug
                                                                Administration regulations. The Federal Trade Commis-
        Brett Husak                                            sion even has guidelines under its best practices for truth in
        Deft Payment Systems                                   advertising that determines a requisite font size for disclo-
                                                               sure statements. So you will want a partner who keeps up
              t seems more common these days to hear agents    to date on these types of trends and shifts.
              claim they can set up any high-risk business type.
              Some even go so far as to guarantee 100 percent  Quality affiliations
        I approvals. High-risk businesses are already dealing
        with enough complicated matters without having to handle   One of the main reasons a company is labeled as "high-risk"
        being dealt these false hopes.                         is due to it having a higher rate of chargebacks or disputes.
                                                               A  skilled  agent  will  know  that  chargeback  mitigation  is
        I was recently notified by a merchant who was contacted by   important and have experience working with companies
        a company that claimed it could get the merchant's account   that  reduce such occurrences. Of course, all chargebacks
        moved over with no reserve requirement and a guarantee   are not completely avoidable, but you want to deal with
        of no chargebacks. As the saying goes, if it sounds too good   a person who knows how to diminish them considerably,
        to be true, then it usually is. But there are a few things to   retain sales and help dispute fraud.
        look for when seeking a reliable high-risk referral partner
        that will help bring you profit and peace of mind.
                                                                        Most of us have been in
        The high-risk sector does not just deserve more attention    this industry long enough to
        and knowledge; it demands it. This sector requires more
        than simply learning what interchange means and how          know that relationships are
        processing works, getting a few POS terminals, and then       paramount. The credit card
        going out and trying to undercut other companies' pricing.
        It is not merely about submitting an application along with    processing world is small
        a voided check and then waiting for an approval that's 90
        percent likely, as is typical with low-risk accounts. If this   enough for waves to travel far,
        sounds like what your "high-risk" partner is doing, run for   but large enough for everyone to
        the hills.
                                                                         have a seat at the table.



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