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InsideGS

Cover Story Education
New approaches to vertical markets: Street Smarts SM
Think horizontally ..............................................................................1 MIA in EMV compliance: Card brands ....................................33
By Patti Murphy By Steven Feldshuh, Merchants' Choice Payment Solutions East
Enterprising ISOs and MLSs seeking new vertical markets sometimes When it comes to educating merchants and consumers on the
find more opportunities in new features and functionalities that importance of EMV, are the card brands doing enough? Should they
drive greater value to clients in their existing verticals.
allocate advertising dollars to getting the message out?
News Briefs 7 habits of highly ineffective ISO recruiters .......................36
Money20/20 to address global audience, issues .............10 By Mike Ackerman, DigiPay Solutions Inc.
If you are underperforming in recruiting and retaining sales talent, it
Burger King unveils Whoppercoin in Russia ......................10 might be time to look in the mirror and see if you've adopted some
Blackhawk, CashStar merger highly ineffective habits.
reflects e-gift card growth ..........................................................10 Legal ease
KFC pilots smile-to-pay in China ..............................................10 ISO technology contracting ........................................................38
Second Equifax hack puts millions in harm's way ...........10 By Adam Atlas, Attorney at Law
Technology is a cornerstone for contemporary ISOs. With that, come
EMVCo expands EMV tokenization framework ................10 legal issues that are specifically relevant to technology contracts for

Industry Update ...............................................................................12 ISOs.
Views New Product
Mobile ordering app delivers
Very point of sale: big brand mPOS experience .......................................................40
Navigating the POS library .........................................................18
By Dale S. Laszig, DSL Direct LLC Inspiration
We often talk about payment technology we haven't yet experi- First, determine your objective ................................................43
enced, organizing the moving parts into conceptual frameworks Departments
much like librarians cataloging vast supplies of books.
Company Profile Letter From the Editors ....................................................................5
Readers Speak ......................................................................................8
Frates Insurance & Risk Management: Spotlight Innovators ......................................................................22
Protection, growth, new revenue streams ..........................20
Resource Guide .................................................................................44
Feature Advertiser Index ...............................................................................54

ISO Metrics ..........................................................................................42
Recent research revealed that of over 1,600 U.S. consumers
surveyed, 41 percent completed all or a majority of 2016 holiday
purchases online.

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