Page 32 - GS170902
P. 32

CoverStory





        support for other business functions such as accounting, real-time inventory   Working with technology providers
        management and staffing. Plus it can be leveraged for loyalty programs,    with expertise in particular verticals
        Dzerve noted. "ISOs and MLSs are in a tough spot," competing for merchants   is another  plus.  "You  need  partners
        against the likes of Square and ecommerce giant Shopify, he said. "Carbon 8 is   who understand the [vertical] and
        a solution that arms them for this battle."                                its pain points," said Andie Kolb.
                                                                                   Kolb, whose career in payments has
        Partnering with tech firms                                                 included stints at several acquirers,
        Karawadra is convinced that mobile ordering is hot, and he's been working on   is Senior Vice President for Business
        a mobile-ordering app for Impact's restaurant clients. "If you can partner with   Development at QubeChain LLC.
        a technology provider, apps are very easy to build, and they don't cost that   QubeChain specializes in blockchain
        much," he said.                                                            technology  applications  for  several
                                                                                   markets, including payments and
        Another important consideration: mobile solutions need to solve real needs,   healthcare, and has worked with cli-
        as extraneous, seldom used features can drag down payback. "One of the big   ents in cannabis-related verticals.
        challenges is to not add features that don't get used a lot," said Derek Webster,
        founder and CEO of CardFlight Inc. "If you do, it will cost more and offer less   Cannabis-related  businesses  are
        value by having features that are not necessary."                          tightly regulated and require so-
                                                                                   phisticated technology solutions ca-
        CardFlight is a software-as-a-service company specializing in mobile POS   pable of tracking entire life cycles of
        solutions. It has developed a turnkey mobile platform for ISOs and MLSs to   products: planting, harvesting, test-
        market to merchants that supports chip-secured and near field communication-  ing, distribution, stocking and sales.
        enabled payments via Android and iOS devices. The company inked a deal this   These businesses also pose other
        year with leading acquirer Vantiv Inc., which has co-branded the solution for   unique challenges. For example,
        sale through its ISO and financial institution partners.                   while cannabis distribution and sales
                                                                                   are legal for medical and recreational
                                                                                   purposes in about two dozen states,
              Let               Be Your EMV Expert!                                they remain illegal under federal law.

                                                                                   Consequently, a majority of sales are
                       Your EMV Eco-System Made Affordable!                        cash, as federally regulated banks are
                                                                                   averse to handling card transactions
           eProcessing Network has the secure, payment solutions to help you stay current with the
           technologies that  keep your  merchants connected. And  with real-time EMV  capabilities,   for businesses involved in the can-
           retailers can not only process contact and contactless payments, Apple Pay and Android Pay,   nabis trade. This, in turn, leads to a
           they’re able to manage their inventory as well as balance their books via QuickBooks Online.  need for sophisticated cash manage-
                                                                                   ment tools, like cash vaults. Another
                                                                                   problem: each state legalizing canna-
                                                                                   bis sales has established unique op-
                                                                                   erating and regulatory requirements
                                                                                   for these businesses.
                      is EMV-Certified
                                                                                   QubeChain is developing a block-
                                                                                   chain-based solution that addresses
                                                                                   these needs. "As we evolve, we can
                                                                                   take this blockchain technology to
                                                                                   new merchants," Kolb said. And not
                                                                                   just  cannabis-related  merchants.
                                                                                   While initially used for crypto-cur-
                                                                                   rencies like bitcoin, blockchain tech-
                                                                                   nology can be applied to any business
                                                                                   processes that require simultaneous
                                                                                   access to and sharing of informa-
                                                                                   tion within and between enterprises.
                                                                                   "It's transformative, particularly in
                                                                                   certain verticals like healthcare and
                  1(800) 296-4810                                                  commercial payments," Kolb added.
                                                © eProcessing Network, LLC. All Rights Reserved.
              eProcessingNetwork.com          All trademarks are the property of their respective holders.





        32
   27   28   29   30   31   32   33   34   35   36   37