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Education


                             StreetSmarts                                                  SM





                                                                                               Steve Feldshuh




                                             “Talk To Steve”











                                    The sale of a portfolio





        By Steven Feldshuh                                       three years. Basically, the processor feels if you want to get
        Merchants' Choice Payment Solutions East                 paid in full, you must continue to produce and maintain a
                                                                 fixed level of attrition on your accounts.
                    ost of us in the ISO world feel we own the
                    accounts in our merchant portfolios. What    As an ISO involved in a portfolio sale, the first question
                    an ISO actually owns, however, is the per-   that came to mind was, how much money should we
        M centage of residuals promised to the ISO               keep in-house to insure we survive over a period of time
        from the processing entity. Merchant accounts are under   until new production kicks in? Unless you're closing your
        contract with the acquirer, which, in most cases, is the   business, having enough capital to cover a minimum
        bank.                                                    of two to three years of current operating expenses is
                                                                 important.
        So when merchant level salespeople (MLSs) say they don't
        want to sell their accounts when a portfolio is being sold,   Additionally, though it may appear at first glance that the
        they fail to realize the accounts don't belong to them.   profit to the ISO is high, that isn't necessarily so. Everyone
        They have merchant relationships, they receive residuals,   needs to profit, including the ISO, but with a sales force
        but account ownership isn't theirs. They have no say if a   in the street to support, it is nowhere what people think.
        portfolio is being sold.
                                                                 Typically, an ISO has loans to repay. In our industry, it
        My sales office recently completed a portfolio sale.     takes a huge initial investment to operate, especially in the
        Our  agreement  had a  provision  stating  that  if our   first three to four years. Think about how long it would
        processor  sold  a  certain  percentage  of  its  business,  our   take for residuals to cover a monthly nut of say $50,000,
        residual portfolio automatically would be included. The   when the office residuals grow by maybe $500 a month,
        contract also contained a promised multiple, which we    eight months out of the year, and the income falls off or
        had agreed years earlier to modify downward due to       experiences no growth four months out of the year.
        changing portfolio valuations.  Many years ago, I heard of
        ridiculously high multiples offered by processors. Those   Spending $50,000 monthly seems high, but when you
        days are gone unless a portfolio is immense or specialized;   consider business location, salaries, rents, as well as the
        even then, the multiples paid are not what they once were.  cost of insurance, furniture, computers, Internet, phones
                                                                 and paper supplies, it all adds up. If you own another
        The complexity of payouts                                business with space you can use for free, it helps, but you
                                                                 still have every other cost associated with a business.
        So how does one determine what a fair payout is for the
        ISOs and MLSs who have written a portion of the accounts   Factors affecting multiples
        being purchased? In speaking with several people on the
        subject, I found several factors affecting the determination   How does one determine multiples for payment, without
        of multiples.                                            making all the decisions based on personal thoughts or
                                                                 friendships? The best way we found was not to assign
        First, not all the money is generally paid out upfront.   names to portfolios. Instead, we based the multiples on
        Agreements typically require an attrition clause and     the following:
        continued production. A hold back can exist for two to
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