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Spotlight Innovators

"In my experience, I have found Harbortouch's POS Harbortouch sales partners have access to resources,
solution to be the best in the industry," Taffer stated. "Their educational tools and dedicated specialists to help them
POS system is unparalleled in terms of both price and grow and prosper. The company continues to evolve its
capabilities, the two most critical elements for any small free terminal and electronic cash register programs, which
or mid-sized businesses' success. I am proud to integrate feature best-in-class products and services.
my proven tools for increasing revenue with their best-in-
class system and bring the first truly smart POS system to Following are additional benefits available to
market." Harbortouch sales partners:

POS systems reward the people who sell them, too. Free terminals: The Harbortouch free terminal offering
Unlike countertop terminals that only process credit includes both a merchant-facing VX 520 terminal and
card transactions, POS systems are integrated business customer-facing VX 805 NFC/EMV PIN pad, which
management solutions with enhanced capabilities deliver a more practical and ergonomic setup than most
designed to help service providers, merchants and standalone EMV terminals. The unit is also available as
consumers alike. an all-in-one solution for merchants who prefer not to use
a PIN pad. This terminal offering is the best EMV/NFC
Following are key benefits to selling integrated POS solution available.
systems:
Free POS: Why would a merchant choose a standalone
• Lower Attrition: POS systems do more than payment credit card terminal when they can receive a full-featured
processing; they manage numerous business-critical touch-screen POS system for free? The ability to offer a
tasks, making them indispensable. Merchants who free POS system sets Harbortouch sales partners apart
use them are less likely to leave or be receptive to from the other bank card sales reps.
competitive offers. Studies show attrition rates are 66
percent lower among merchants with POS systems Differentiation: Instead selling on rate or offering low
than among those with standalone credit card value, "me-too" terminals, Harbortouch sales partners
terminals. provide high-value solutions that business owners can
appreciate. This powerful sales tool enables partners to
• Enhanced Profitability: POS systems appeal to get in front of more business owners and close more deals.
high-volume, high-margin merchants, who rely
on advanced technologies to run their businesses. Upfront Bonuses: Partners receive lucrative upfront
Meeting these requirements gives service providers bonuses as high as $550 for each POS system placed, free
a competitive edge and access to an elite class of of charge.
merchants that remains out of reach to those who are
stuck selling just credit card terminals. Continuous education: The thought of learning how to
• Improve Margins: POS systems are intelligent sell POS systems may seem daunting, but Harbortouch
solutions with the capacity to enhance a merchant's provides comprehensive training and support every
business. Selling these systems redirects discussions step of the way. As Harbortouch sales partners progress
from rates and fees to how to improve operations and through the system, they gain practical knowledge that
get a fast return on investment (ROI). Sales partners helps them close deals. Here are some examples:
can seal the deal without decreasing margins. • POS 101: This web-based course creates the founda-
• Future-Proof Accounts: Selling full-featured POS tion for selling POS. It covers all POS fundamentals,
systems is a world apart from selling credit card providing an overview on everything from hard-
processing. It facilitates true partnerships between ware and software to features and reporting. It also
merchants and service providers that encompass all explains POS system benefits and sales techniques
facets of business management. As new payment that will help convey these benefits to potential mer-
types and technologies emerge, service providers chants. With over 300 slides of information, this on-
will be first in line to help merchants incorporate line course provides Harbortouch sales partners with
these technologies into their unique business models. the basic knowledge to succeed in POS system sales.
Harbortouch, a full merchant services provider • Training Webinars: After completing POS 101 and
beginning to sell POS systems, partners can expand
In addition to the indisputable benefits of selling integrat- their knowledge to close more deals. Harbortouch
ed POS systems, Harbortouch offers sales partners a full trainers routinely schedule training webinars de-
range of merchant services solutions, services and sup- signed to help partners increase their POS knowl-
port. The company debuted the first free electronic cash edge and stay current with industry trends. These
register and countertop terminal programs and continues webinars continue their POS education and sharpen
to lead payments industry innovation. their expertise.

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