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all day on Thanksgiving with big sales and incentives 4. As the holiday season approaches, we have clients who
previously reserved for Black Friday. throughout the year may process $10,000 to $20,000 in
payments monthly who suddenly are processing several
Now, I am seeing advertisements to get your holiday hundred thousand dollars per month during the holiday
shopping done even earlier, pushing the start of the season season. Although large spikes in processing are expected
up even more. Although the season is getting pushed up and accounted for, it still can’t be ignored simply because
further and further each year, the core will still always be it is the holiday season. We work extra hard during this
from Thanksgiving to Christmas. Merchants will always time to prevent or at least mitigate any interruptions to
see spikes in sales during this time; they will just be a little our clients’ processing attributed to these large spikes.
less dependent on this period making or breaking their
annual sales, which has been the case in the past. 5. When we are given the opportunity to assist merchants
with lagging sales especially during the holiday season
Consumer shopping experiences and expectations have when they should experience a spike, we offer several
changed tremendously over the past decade, and year over solutions to generate more sales. We have several
year, the line between retail and online shopping becomes relationships with marketing companies that have proven
more blurred. Retail always had an advantage for those track records of increasing sales in specific industries.
who wanted their merchandise immediately and didn’t
want to pay shipping charges. We have some great testimonials from clients who have
utilized these services, which have paid off in a big way
Shopping on Amazon, you now have options to get for them. We have found marketing efficiently through
merchandise the same day if you order before a specific social media platforms has yielded the best results for our
time. Further, more and more online stores are eliminating clients at a very cost-effective rate. The companies we have
shipping charges, especially for orders above a certain relationships with have posted tremendous results for our
amount. With respect to payments, there are far more clients. It becomes obvious very quickly that effective
options now than just credit cards to purchase goods and marketing is best reserved for the experts. The ROI can be
services. It will be interesting to watch new payments enormous when done right and disappointing when done
evolve and which ones stick with the consumer and take wrong.
market share from the card companies.

2. My wife’s credit card bill notwithstanding, I worry that
our traditional brick-and-mortars will continue to lose
sales to online e-tailers and force them to close stores and, Let us help you
of course, cut jobs, which affects the economy as a whole.
Recently, Toys R Us filed for bankruptcy protection, reach your target
citing online competition in addition to other reasons.
Unfortunately, this trend will continue and it is highly audience today!
concerning.

3. One thing we are implementing for our busier brick-and-
mortar clients is tablets to accept payments. During the
busy holiday season, this allows staff to check customers Targeted Email Custom Video
out throughout the store instead of having lines build Campaigns Mini commercials that
up at one register. Utilizing this system, our clients will Sent to Green Sheet’s focus your services
realize more sales as people like myself, who typically exclusivemailing list of directly to our industry
would leave the store if they see a long line at the point readers working in our audience.
of sale, can now quickly check out without the hassle of industry.
waiting in a long line. NEW to GS!!
Resource Guides Spotlight Innovators
In terms of entering into new partnerships that help Mini ads that can be seen Individualized web
merchants better serve their holiday shoppers, we are with print/online/front pages focusing on
always trying to stay ahead of the game and find premium page options available. innovators in our
solutions for our customers. The last thing we want to hear industry.
is a client moving to another payment provider because
of a product offering we don’t offer. We have initiated 800.757.4441
several partnerships with vendors this year that offer our
customers a wide selection of products and services to
meet their unique needs. MORE OPTIONS AVAILABLE EMAIL US TODAY!
DANIELLE@GREENSHEET.COM / RICK@GREENSHEET.COM

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