Page 34 - GS171101

Education

interest in programs that combine hard plastic cards
with e-cards. Fortunately, we do have a solution for the
Like most of you, if there combined gift card program through our processor. I
is a way I can help us am sure others do as well, so present it to your merchant
clients.
maintain relationships with I also received some terrific suggestions from sales offices
our merchants, and incur zero that go the extra step. Gary Shull from BPS Worldwide
Inc., suggests that merchants have a favorable return
or only a small additional policy for any holiday purchases. As we know, most small
cost, I am all for it. businesses will not refund cash, but will provide a credit.
This is an area that needs to be looked at.

Ed Dimas from South Texas Payment Systems, said EMV
Comments from sales offices (Europay, Mastercard and Visa) should be prominent at the
POS, and merchants should inform customers of the safety
Like most of you, if there is a way I can help us maintain in processing cards this way. With all the recent breaches,
relationships with our merchants, and incur zero or only it gives customers a much needed level of comfort.
a small additional cost, I am all for it. After all, it is easier
to keep what you have than it is to sign new merchants. Basil Safos, another fine sales rep in the field, suggested
Offering merchants useful information costs only some talking shop with merchants. Let them know that
time and effort and can pay off in business relationships cleanliness is important, as well as the importance of
that last for years. The sales reps I spoke with offered catchy window displays that rotate regularly to keep
many helpful suggestions. them fresh. He reminds merchants that they must view
their businesses as others see them. If potential customers
Many MLSs told me gift card programs are a recurring see junk or dirt, they typically will feel that the merchant
theme at this time of year. Merchants expressed particular just doesn't care. If displays are boring or never changed,