Page 5 - GS171102

Letter from the editors

s this issue goes to press, Thanksgiving is
a few days away in the United States, and
the effort payment professionals have put
A in over the past months to help merchants
prepare for this holiday season will be coming to
fruition. In our complex industry where omnichannel
shopping provides retailers, consumers and payment
companies ‒ traditional players and disruptors ‒ more
options than ever before, Black Friday and Cyber
Monday are no longer the sole harbingers of what the
coming weeks will bring. But there's still no denying
the excitement in the air on the verge of the traditional
holiday season kickoff.

Payment facilitators (payfacs) are playing a huge role in
the changes affecting the industry during the holidays
and throughout the year. They are creating entirely
new business models for the payments biz. The lead
article in this issue is the second in a two-part series
that explores the evolution and impact of payfacs.
Part 1 revealed how early payfac models set a higher
bar for acquirers, with streamlined applications, fast
approvals and automated boarding. Part 2 explains
how traditional acquirers and merchant level Bridge the Gap
salespeople can collaborate and compete in the new
payments marketplace. between your

Payfacs also figure into our new product and company advertising dollars
profile sections. Indeed, payfac-in-a-box is now a
reality, and enterprising ISOs can become more like and bottom line.
full-service acquirers than traditional sales offices.

Of course, this issue isn't only about payfacs. Con- Customized advertising campaigns
tributing writers have shared wisdom on how to get to fit any size company and budget.
adrenaline pumping and bring more passion to your
business; the risks associated with products and • Spotlight Innovators’ Pages
services provided by third parties; the true value of
mentors; and a new tradeshow model. News briefs (frequently updated content)
highlight several of the stories we've posted recently, • Print (various size options)
covering such topics as risks call centers face; holiday
spending projections; the need to protect corporate • Resource Guide listing
sites before the holidays; the updated EMV 3-D Secure
protocol and new secure remote commerce frame- (print/online/front page (option))
work; proposed state legislation aimed to protect con- • Email Blasts (to GS readership)
sumer data; the coming implementation deadline for
PCI DSS 3.2; and the unveiling of Visa's global transit • Online (website/twice month newsletter)
solutions in London.
• Video
A variety of briefs on milestones, awards, contract • Bundle advertisng campaign discounts*
renewals, new partnerships and acquisitions, research,
appointments, and more are included herein ‒ all with
the aim of bringing you solid information to help you Danielle Thorpe
thrive in your career. Thank you for relying on us. Please
continue to send press releases to press@greensheet.com AVP Media Partnerships
and send feedback to greensheet@greensheet.com. .
707-284-1686

5