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CompanyProfile

ISO/MLS contact:
Jeff Brodsly
President and Chief Executive Officer
855-4-CHOSEN
jeffb@chosenpayments.com
www.chosenpayments.com

Tech-driven vertical market specialists

ince launching in 2008, Chosen Payments has industry as a merchant level salesperson (MLS). "When
demonstrated an affinity for technology while I built Chosen, it was all about transparency and really
hiring key personnel and expanding to six giving the agents what I needed and wanted as an agent,"
S full-service offices spread across the nation to he said. "That theme and motto hasn't changed. We invest
accommodate growth in the vertical markets it serves. In literally 95 percent of our income right back into the
2017, Chosen Payments became a first-time honoree on company to create more options for our ISVs, MLSs and
the Inc. 5000 list of fastest-growing U.S. companies, plac- sub-ISOs."
ing 800 in the overall rankings.
One example on the merchant side is Chosen Payments'
"We're a technology company that's really good in proprietary Cloud Connect software, which performs
payments," said Jeff Brodsly, President and Chief card-present and card-not-present interchange
Executive Officer at Moorpark, Calif.-based Chosen optimization to help merchants obtain the lowest
Payments. "We've built internal systems for CRM and possible interchange rates. "It also does signature capture
app flow processes, as well as client-facing point-of-sale with EMV and automates chargeback reconciliation,"
and back-office ERP systems for the vertical markets we Brodsly said, adding that auto dealers and government
specialize in." municipalities have benefited from the technology.

Niche markets include auto, bridal, chiropractic, eye care, Sales partners gain a 360-degree view of merchant activity
financial institution, funeral, ground transportation, and residual reporting through the company's customer
housewares, jewelry, moving and storage, pet care, resort, relationship management system, Brodsly noted. "Our
trade association, and uniform businesses, among others. CRM system is soup to nuts," he said. "From the time
"Within those vertical markets, we become the preferred you get a lead through the time the merchant gets their
vendor," Brodsly said. "We also invest in the POS or batches, you can see everything. Our customer service is
software systems, where we become either the exclusive all done in-house and everything is tracked via the CRM
or semi-exclusive ISV." system."

According to Brodsly, the technology and support teams In addition to the Inc. 5000 recognition, the payments
at Chosen are experts in these niche markets and the industry has also acknowledged company initiatives.
company maintains an active presence in markets served. "Jeff and his team at Chosen Payments are one of our
"We go to the tradeshows, we sponsor the events, we get most valued partners," said Kevin Sisk, First Data Senior
written up in magazines, and everyone knows us as the Vice President of Partner Solutions. "They have been a
trusted and go-to processor for that industry," Brodsly Chairman's Council winner at First Data six times, and
said. Earlier this year Chosen became the preferred card they do tremendous work expanding First Data's brand,
provider for the National Hot Rod Association. products and solutions into new markets."

Another differentiator for Chosen Payments has been its Brodsly believes that working with a technology-driven
gateway. "Owning our own gateway has allowed us to be company has helped agents get ahead, since they're able
really nimble and not have to depend on the year- or two- to leverage the technology without having to expend costs
year waiting list of the big processors and gateways to necessary to diversify their portfolios. "They can leverage
get their [EMV] certifications done," Brodsly said. "We've what we've already built at no cost to them," he said. "A
been able to streamline the process, which has brought us lot of ISOs, and even back-end processors, charge a dollar
to the finish line faster than others." here, $5 there just to use the product or service. We give it
to our agents for free."
Value proposition

Delivering transparency to merchants and partners has
always been important to Brodsly, who started in the

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