Page 16 - GS180102

IndustryUpdate

2017, a 23.89 percent increase over the 113 such events reported in 2016; major Data-driven menus
IT/hacking events attributed to ransomware increased by 89 percent from profit restaurants
2016 to 2017.
What Your Guests Really Think of
Juniper predicts steep rise in QR code redemptions Your Menu from Paytronix Systems
Inc. digs into menu data, from pur-
A new study from Juniper Research Ltd. predicted the number of quick chase frequency to performance of
response (QR) code coupons redeemed via mobile will reach 5.3 billion by guests who buy particular items,
2022, up from an estimated 1.3 billion in 2017. The report, Mobile & Online to help guide menu design. Instead
Coupons: Leading Vendors, Technologies & Market Forecasts 2017-2022, noted that of cutting the lowest selling items,
the use of QR codes to deliver coupons and discount offers will increase sub- Paytronix recommends looking at
stantially, as in-built QR functionality on mobile devices drives usage, with who is buying what menu item and
Apple leading the way. Research author Lauren Foye said, "Apple's addition how often items are being repur-
of QR code reading facilities directly addresses a major barrier for use in chased. "Analysis of that data shows
Western markets. The lack of an in-built reader had been a hindrance, with that lower selling items are often
consumers needing to download a separate QR code scanner app." guest favorites that drive return
visits," said Lee Barnes, Head of
Rewards driving consumer card choices
Paytronix Data Insights.
Results of a survey by Mercator Advisory Group titled U.S. Consumers and
Credit: Playing the Rewards Game found that bank-issued rewards programs PARTNERSHIPS
are winning the race against online competitors in attracting new cardhold-
ers. Mercator noted that nearly 3 in 4 general purpose credit or charge card Fortress, Wirecard team
users participate in rewards programs, especially high-income applicants.
Half of the participants identified cash back on total purchases as the most for contactless ticketing
valuable reward. Fortress GB selected Wirecard AG
as the issuer for The One Card, an
all-in-one season ticket and member
card with contactless payment func-
tionality for the U.K. sports market.
Fortress GB said its card base is 7.5
million, and season ticket holders
and members can use The One Card
to gain entry to the stadium while
using the same card for purchases
at selected merchants at the POS or
online.
MobileCause, Handbid
align for nonprofits
MobileCause, a provider of digi-
tal fundraising and communication
software for nonprofit organiza-
tions, joined forces with Handbid,
a software provider that offers a
mobile bidding app for silent and
online auctions. With this partner-
ship MobileCause can deliver a
seamless solution to manage fund-
raising events and silent auctions,
enabling nonprofits to raise more
money while creating an interactive
donor experience before, during
and after events, the company stat-
ed. Expected benefits also include
preferred pricing on bundled digital
fundraising; integrated, expanded
event management; and expert sup-
port throughout the event lifecycle.

16