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NewProduct

ing the United States, Canada, United Kingdom, Ger-
many, France, Australia and Brazil.
• Call attribution: CallRail's enhanced insights en-
able customers to source incoming leads to evaluate
marketing campaign performance across multiple
channels, which may include online and offline cam-
paigns, paid search, digital advertising, and print,
Company: CallRail radio and television media.
Product: CallScore
Website: www.callrail.com • Dynamic number insertion: The ability to dynami-
Contact: madelyn@callrail.com cally display a tracking phone number enables Call-
Rail clients to track online and offline metrics by
instantly updating tracking phone numbers on their
Seamless integrations, websites. CallRail will automatically detect visitors,
determine the lead source and display the appropri-
ate tracking phone number.
actionable insights • Keyword-level call tracking: CallRail assigns a
unique phone number to each website visitor. Drawn
from a CallRail client's available pool, the unique
ata analytics company CallRail added new number is assigned to one visitor at a time, enabling
features to its suite of cloud-based call-tracking CallRail to link calls directly to individual visitors.
services. The enhancements, combined with The numbers can be reassigned when visitors leave
D advanced attribution and reporting capabilities, the website.
are designed to provide additional performance metrics • Multichannel attribution: Early forms of call track-
and insights on inbound phone calls, company representa-
tives stated. ing typically displayed each caller's original channel
or referral source. CallRail's multichannel attribution
links all sources and channels to each caller, enabling
"We're constantly making updates to CallRail to help companies to see all related lead sources and traffic.
our customers and third-party integrations that rely on
using CallRail data in the platform of their choosing," • Form submission tracking: CallRail's form submis-
stated Madelyn Newman, Product Marketing Manager at sions functionality turns web form submissions into
CallRail. "We ended 2017 with a bang and a lot of great new phone calls, enabling companies to quickly connect
releases, including a Facebook integration, improved user with their customers. Each time a prospective cus-
workflow and permissions, and great new features to the tomer completes a form, an instant alert is sent by
CallRail API." phone, text message or email.
• Advanced call analytics: CallRail's call analytics
While CallRail has always tracked phone calls from dashboard displays caller data in real time, enabling
Facebook ads, Newman said the new integration is faster clients to assess marketing performance and lead
and more intuitive, instantly linking inbound calls, texts generation, record calls, and capture conversation in-
and form completions to corresponding Facebook ad clicks telligence.
within Facebook Business Ads Manager. CallRail clients
can also import phone call, text, and form data directly into Omnichannel technology suite
the Business Ads Manager, Newman noted.
CallRail's omnichannel technology suite is designed
Interactive, real-time dashboard to capture data from any telecommuncations device,
anywhere. Additional services include anti-spam, geo-
CallRail noted that its clients can use a secure portal to routing, IVR and call scheduling options. The software is
route, track and evaluate incoming calls and view caller fully integrated with many leading analytics and customer
data through live pop-up and email notifications. A real- relationship management solutions. Channel partners
time, interactive dashboard provides a single-access view of and resellers can use CallRail's application programming
all account features, described by the company as follows: interface to integrate CallRail software into their service
• CallScore: This automated feature sorts and classi- offerings. White-label CallRail solutions enable agencies
fies leads, employing metadata, transcriptions and and affiliates to provide a customized, branded subdomain
advanced algorithms, enabling users to quickly iden- to their customers, CallRail noted.
tify and react to highly qualified prospects.
• Unique phone numbers: CallRail provides unique Newman said more than 60,000 companies and marketing
agencies worldwide are using CallRail software to optimize
local, international and toll-free tracking numbers.
Customers can instantly set up unique business num- ad campaigns, increase sales effectiveness and improve
customer retention. "We've evolved from a 'nice to have' to
bers on their online dashboards. These will identify
and track leads in local and remote regions, includ- a 'can't live without' for many customers," she said.
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