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February 12 2018 • Issue 18:02:01

Megatrends to watch

7. Middle class retreat
8. Shifting market frontiers.

Boumphrey cited shifting economic power, technology,
population, environmental shifts and pressures, and
changing values as key drivers of megatrends identified.
Euromonitor also published in-depth research reports on
individual megatrends. Contained herein are insights from
the research team and industry experts with emphasis
given to megatrends most likely to impact the payments
industry.
Megatrend: Shopping reinvented
By Ann Train
Pressures are being exerted on retailers marginalized by
ayment professionals have an inside view of the increasingly fickle consumers who, aided by technology,
extraordinary changes occurring in the world of now have instant access to infinite choices. Shopping
commerce – both while contributing to transfor- reinvented, by necessity, embraces the shopping journey
P mation by developing game-changing products holistically. Euromonitor defines this megatrend as
and services, and while learning to adapt and thrive in the encompassing such trends as experiential shopping,
face of disruption spurred by others. Knowing even more personalization, instant gratification, blended formats,
change is coming, The Green Sheet wanted to explore what value for money, seamless checkout, re-imagination of the
megatrends are primed to shape global innovation and last mile and new approaches to omnichannel engagement.
commerce in the next decade and beyond. A recent Boston Retail Partners survey of retailers found
that 81 percent of respondents planned to implement
Research led us to Euromonitor International, which unified commerce models within the next three years.
recently released summary findings from an extensive
year-long study of significant consumer megatrends in "Consumers need a reason to go somewhere; something
Megatrends Analysis: Putting the Consumer at the Heart of they couldn't possibly get or experience through digital
the Business. The eight primary megatrends identified in – and retailers who are able to cater to this need while
the report represent fundamental shifts in behavior or simultaneously integrating digital into their product or
attitude that will define consumer markets through 2030 service's story will see better engagement and, ultimately,
on an industry-agnostic and global scale. sales," said Charles Desjardins, Executive Vice President

Spearheading the research were Zandi Brehmer, Head of
Client Innovation at Euromonitor; and Sarah Boumphrey, Contributed articles inside by:
Global Lead-Economies and Consumers Research. Making
the final list were: Steven Feldshuh ...................................................................................24
1. Shopping reinvented Adam T. Hark .........................................................................................26
2. Enhanced experiences Jeff Fortney .............................................................................................38
3. Connected consumers Barry Davis ..............................................................................................40
4. Healthy living
5. Ethical living TOC on page 3
6. Premiumization
Continued on page 30