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Education

compared with a wireless terminal it is a bargain. Poynt Mastercard and Visa) and pay-at-the-table a reality.
can be used as a mobile terminal or can be hooked into an Homebase, another standout Poynt app, is for employee
Ethernet. management. Poynt can also do gift and loyalty programs,
and it can be used for hospitality, lodging and retail.
A customer-facing screen allows the merchant to offer
printed or email receipts, which I think is a better way of So, think about the potential in offering this to merchants
storing data for a shopping or dining experience. Poynt who still don't do pay-at-the-table or who have not
can come through your processor, but if you are a serious upgraded their POS software because NCR Aloha POS
player, contact a company called Boomtown and speak and others require too much money.
with Joey. His company can set up systems anywhere
in the United States. The company also has a reasonable Carbon by Verifone
phone service plan that merchants will jump at setting up. I first saw the prototype for Carbon, which uses Verifone's
Poynt, like most POS systems, does charge a reasonable Engage platform, last year at the ETA Transact conference
monthly fee. in Las Vegas. Impressive would be the best word to describe
the new Carbon system. As I have learned, however, new
But why my team likes the system so much is because of POS systems take a long time to hit the streets due to
its applications. Probably the coolest app I have seen work certification and testing requirements.
with this system is eThor. eThor connects Poynt to several
major POS software options to make EMV (Europay, I saw Carbon demonstrated again at our processor's
national meeting, and I liked it right away. It was simple
to understand and lightning fast. The system comes in
various flavors. The fact that options can be substantial
enough to sit on a counter or light enough to be used as a
pay-at-the-table solution is impressive.

All the choices are there: Ethernet, Wi-Fi and mobile.
The unit comes with dual screens, built-in printer like
the Poynt system has, touch screen, and an attachable
Association Show:
strap. But why Verifone? Well, most reps throughout our
Electronic Transactions Association company are Verifone resellers, so they are familiar with
the quality of Verifone's products. MLSs also do not like
TRANSACT 18 to be limited to a specific processing platform. They also
Powered by ETA know that Verifone has always placed huge emphasis on
Highlights: TRANSACT is where people come
to do business – because they know that TRANS- support.
ACT is where the industry gathers. Everyone
from ISOs / VARs to ISVs, large financial institu- In addition, Verifone made a commitment to our processor
tions, tech startups, entrepreneurs and many oth-
ers, come to TRANSACT to meet, see what’s new, to be the best possible POS system partner; this is similar
and learn what it takes to grow. Through exten- to the company's longstanding commitment to be the best
sive networking events, education and a robust
exhibit hall filled with more than 200 companies, possible hardware partner. At our company's national
you’ll learn about groundbreaking technology, meeting, I spoke with Tim McWeeney, Senior Account
security trends and policy affecting the industry. Executive, Enterprise Channel at Verifone. He expressed
When: April 17 - 19, 2018 confidence that Verifone's Engage platform coupled with
Where: Mandalay Bay Las Vegas, NV
Registration: http://www.electran.org/events/eta- its new Carbon series is the best thing Verifone has ever
transact18/ done. Verifone also expects to have a comprehensive
Next Up and Coming Industry Show: listing of third-party applications to engage merchants
by offering numerous ways to enhance their business
Card Not Present functions.
CNP EXPO 2018
Highlights: The CNP Expo is the fastest growing I plan to interview representatives from First Data, Poynt
event in the world at the intersection of security, and Verifone for a future article. For now, though, the
e-commerce, software, mobile, retail and pay- feedback I have is directly from MLSs in the field, as well
ments. It’s a meeting place for our community of
merchants, banks, processors, anti-fraud software as from our processing partner.
providers, legal experts, alternative payment
providers, card networks and others to learn how Steven Feldshuh, President of Merchants' Choice Payment Solutions
to leverage CNP payments in an increasingly East, has 18 years' experience in sales and ISO development. Directly
multi-channel retail sales environment. And, to
form the partnerships this environment requires. prior to joining MCPSE in 2012, he was President of Payment
When: May 14 - 17, 2018 Partners. In his current position, Steven devotes the bulk of his time
Where: Rosen Shingle Creek 9939 Universal Bou- to assisting agents in building their portfolios. Contact him by email
levard Orlando, FL at stevenf@mcpseast.com or by phone at 212-392-9202.
Registration: www.cnpexpo.com
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