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Education

Effective online presence a necessity Power in our hands

Today, if a merchant doesn't have an online presence, Applications are not new, but what is new is that they are
doesn't have a Facebook location, isn't seen on Yelp, isn't becoming easier to integrate into our payment processing
developing a social network, that merchant needs a lot sales. For example, having a Poynt system in your briefcase
of help. I am not even talking about using the terrific that is loaded with several apps will generate a much better
analytical applications that are available; I am talking response from a merchant appointment than telling the
about adapting to the basic ways people want to shop. merchant how you are going to save the business money.

So my first recommendation is to put together a short Maybe what I am missing here is that the West Coast may
questionnaire. It is of utmost importance to ask merchants be ahead of the curve than the East Coast where the pricing
about their online abilities and social media contacts with war still rages. It is time for all of us, wherever we live,
their customers, as well as how they are encouraging to recognize that for an increasing number of consumers,
people to shop at their locations. Once you know what their the mobile phone rules. We need to recognize this when
individual situations are you can recommend appropriate assessing merchants' needs and help them capitalize on
features or applications for them to use. the power of the devices their customers love to hold in
their hands. Making payments by phone is one thing;
Apps a boon to all ordering by phone is another.
As a sales rep, it is exciting to see all the new applications
that are becoming more and more prevalent on the Steven Feldshuh, President of Merchants' Choice Payment Solutions
devices we provide. If you are a reseller of a Poynt, Clover East, has 18 years' experience in sales and ISO development. Directly
or Carbon system, or any other POS-type system, the prior to joining MCPSE in 2012, he was President of Payment Partners.
focus is no longer only on how easy the system is for a In his current position, Steven devotes the bulk of his time to assist-
business to install, train and use; it is also on researching ing agents in building their portfolios. Contact him by email at
the online apps to determine which ones make sense for stevenf@mcpseast.com or by phone at 212-392-9202.
a given business. Remember, the business owner often
doesn't know the extent of useful apps and other tools
available. This is an opportune time
to provide guidance to merchants on
how to increase traffic and make their Let Be Your EMV Expert!
businesses more profitable.

It is imperative that we develop working Your EMV Eco-System Made Affordable!
knowledge of the applications available eProcessing Network has the secure, payment solutions to help you stay current with the
to merchants on iPad and Android technologies that keep your merchants connected. And with real-time EMV capabilities,
devices. Keep in mind that a number of retailers can not only process contact and contactless payments, Apple Pay and Android Pay,
them can generate new income streams. they’re able to manage their inventory as well as balance their books via QuickBooks Online.
And with microscopic margins, we
need more revenue dollars. Any small
business or small chain needs these
applications to be able to compete
with the big-box stores and other retail
giants. If you can provide an easy to use is EMV-Certified
point system for rewards, an accounting
plug-in, an online ordering program,
or any of the new apps Poynt, Clover,
Carbon and others are promoting, then
you will become a winner in the eyes of
the business owners you serve.
In the course of my research, I realized
it isn't only the restaurant, deli and
coffee shop sector for which innovative
apps are being written. There are new
appointment setting apps for salons
and spas, as well as apps to order
dumpsters and landfill, and more. I
even found one that lays out cemetery 1(800) 296-4810 © eProcessing Network, LLC. All Rights Reserved.
plots and their locations. eProcessingNetwork.com All trademarks are the property of their respective holders.

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