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The solution, combined with the company's expertise in
design, planning, implementation and management of
PCI secure zones, helps call centers protect their networks
and infrastructures. Cardprotect's flexible implementation
options include the following:
• Hosted solutions: Hosted solutions enable call centers
to access Cardprotect through the Internet or payment
Company: Semafone Inc. gateways, without having to deploy hardware or
Product: Cardprotect software.
Website: www.semafone.com
Contact: daniel.hoaglund@semafone.com • Payment Service Provider integration: Cardprotect's
integration into numerous payment service providers
directly transacting on behalf of call centers relieves
Secure, PCI-compliant the burden of PCI DSS compliance. The service also
provides detailed transaction reporting.
solution for call centers • Tokenization and vault integration: Cardprotect
works with tokenization services and vaults,
supporting many independent and third-party
vaults. The solution supports all tokenization formats,
emafone Inc., a global security and compliance including post-transaction tokens, single or multi-
provider based in Guildford, U.K., with U.S. use, time-based expiration and format-preserved
headquarters in Boston, has added hosted and tokens. Semafone's experienced team helps customers
S managed services to its flagship Cardprotect determine the right tokenization process and fit for
technology suite. The new services are designed to simplify individual organizations.
Payment Card Industry (PCI) Data Security Standard (DSS)
compliance and provide North American call centers with Managed services
additional implementation options, company representa-
tives stated. Cardprotect's Managed Customer-Premises Equipment
(CPE) Services can be integrated with CRMs, web pages
Tim Critchley, Chief Executive Officer at Semafone, said and network infrastructures. Service offerings include the
in addition to helping call centers remove networks from following options:
PCI scope, the new suite of services will reduce total cost • Managed Session Border Controller (SBC): Semafone
of ownership. "Complying with the PCI DSS is extremely will locate Cardprotect upstream of the customer's
complicated, costly and time-consuming for contact telephone network, so the SBC only receives telephone
centers," he stated. "While Cardprotect ensures a company's traffic with card data removed. This takes the SBC
entire infrastructure downstream of the solution is out completely out of scope for PCI DSS controls.
of scope, we wanted to offer additional ways to reduce • Managed Access: Semafone will implement a direct,
the complexity of securing and maintaining PCI controls secure and managed data connection to its system for
upstream of our software." Cardprotect's patented solution all access traffic. This approach eliminates concern for
uses dual-tone multi-frequency (DTMF) technology to VPN access and de-scopes the customer's firewall.
mask keypad tones when customers input payment card
data by phone, Critchley explained. DTMF technology • Managed Hardware: Semafone will supply, install
disguises and screens sensitive data from customer service and directly manage all on-site CPE elements,
representatives, nearby eavesdroppers and call recording including the SBC. This can reduce time and expenses
systems, he said. by eliminating the need to dedicate time, people and
resources to these tasks.
"Cardprotect enables agents to view transactions in Revenue and security optimizer
progress on their screens and hear monotones when
customers input data," stated Graham Preedy, Product Cardprotect's customizable, managed services can help call
Manager at Semafone. "The captured data is held within centers protect resources and optimize revenue, Semafone
Semafone's system and securely routed to the payment representatives stated. The solution's fixed and predictable
service provider." By removing payment card data from an costs can also help companies manage operations, budget
agent's view, Cardprotect enables the agent and customer effectively and reduce capital expenditures.
to remain in direct communication throughout an entire
transaction lifecycle, while ensuring the data never touches Cardprotect enhances security across a call center's entire
the contact center's network, he added. IP network, helping organizations protect against attacks by

Flexible integration options establishing PCI secure zones. Companies can selectively
implement Cardprotect's SBC, firewall and hardware
Semafone offers an extended menu of services and protection services, adapting and integrating available
multiple approaches to implementation, Preedy noted. services according to their individual needs.
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