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Letter from the editors

en years ago, free terminals were all the
rage. ISOs vied for the attention of mer-
chant level salespeople (MLSs) by touting
T the benefits of equipment offerings from
the likes of Verifone, WAY Systems, Nurit, Hypercom,
ViVOtech, Comstar, ExaDigm and more. Terminal
leasing was challenged but remained a viable option
in the MLS toolbox. Equipment refurbishing was also
big business.

Fast forward a decade, and some equipment vendors OF A RESOURCE
of yesteryear are now mere memories, their terminals
museum-ready conversation pieces. Yet some savvy
equipment vendors have transformed into innovative GUIDE RGXL AD
technology companies. Along with upstart fintechs,
they offer a range of mobile and cloud-based solutions
that can replace single-use devices and deliver a con- Viewable: In Print, Online,
sistent customer experience across in-app, in-store and
online channels via smartphones, tablets, laptops and and Front Page Option
integrated systems. And they're giving MLSs the tools
they need to compete in our brave, new digital world.
This issue's lead article explores this amazing trans-
formation, discussing a variety of innovative distrib-
uted service models now available to the industry's
feet on the street. Stand-alone terminals haven't gone
the way of the knuckle busters of old, but this may just
be a matter of time.

Speaking of time, one of our contributors to this is-
sue likens the transformation of watches over the
years to that of payment devices, but also reminds us
that, despite all the bells and whistles, the basic func-
tions, telling time and facilitating payments, remain • Ability to purchase on a quarterly basis.
constant. Another examines payment offerings in a
region different than his own and finds they are, for Great for short term contract/test runs
the time being, more advanced than those on his home of new products or services.
turf. Additional contributors delve into combating
online fraud ‒ a necessity even for brick-and-mortar • Great way to close out your yearly
merchants, as well as for those in the online gaming advertising accounts and start fresh
realm. Another expert discusses why people with tra- for the new year.
ditional bank accounts love prepaid debit cards.
• We have quarterly payments
In addition to mentioning numerous milestones per- schedules available.
taining to new company and individual achievements
in payments, we've also included highlights from a • Discounts are given for long term
range of stories such as a new API for financial data contracts & multiple listings.
sharing, a proposed act in the House of Representa-
tives to protect marijuana businesses in states where
they are legal, the new Google Pay app nearing com- Call today for more details
pletion, the DOJ's stepped up cybersecurity vigilance,
and more. Danielle Thorpe

Thank you mightily for the press releases you've been AVP Media Partnerships
sending to press@greensheet.com. And, remember, we
depend on you let us know at greensheet@greensheet.com 707-284-1686
what industry issues and trends matter most to you.

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