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NewProducts

Merchants can peruse the searchable database to find and
filter customer records, create personalized promotions
and marketing campaigns, and drive repeat business.
Customer Directory will automatically flag the top 100
patrons, establishing hierarchies based on customer
average ticket, number of purchases and lifetime value to
the business.
Company: Womply
Product: Womply Engage Customer engagement
Website: www.womply.com Womply's Customer Engagement uses advanced
Contact: partnerships@womply.com automation to facilitate meaningful relationships between
business owners and customers. Merchants can upload a
Advanced CRM, marketing customer contact list and let the automated tools do the
rest. Following are some of the Customer Engagement
platform's capabilities, as described by Womply:
automation for SMBs • Email campaigns: Automatically sends timely, tar-

geted emails. These personalized campaigns can
oftware-as-a-service company Womply recently welcome new customers, reward loyal customers
launched Womply Engage, a cloud-based soft- and win back inactive customers. Merchants can
ware platform designed to help small business- use a dashboard to track campaign performance.
S es keep track of customers while automatically • Customer loyalty: Builds customer loyalty and en-
building engagement. The automated system builds and courages repeat business through holiday remind-
updates customer profiles to create a customer directory, ers, birthday greetings and other personalized
sending personalized emails to customers without any messages. The platform can also gather feedback,
work required by the business, the company stated. encourage online reviews and help customers
make reservations.
"Consumers are so distracted these days that customer • Customer relationships: Helps small businesses
engagement is critical, but busy business owners don't identify their customers by name, see customer
have time to focus on it," stated Toby Scammell, founder of lifetime value and purchasing history, and find
Womply. "We've built a system that does the heavy lifting customer email addresses. The platform will au-
for them." tomatically send personalized emails to each cus-

Know, grow your customer base tomer to drive relationship value.
• Enhanced reporting: Summarizes marketing cam-
Scammell went on to say that repeat business is the paign performance in weekly or monthly emails.
lifeblood of small businesses, but many small brick-and- These reports chart campaign results, allowing
mortar companies don't know their customers beyond merchants to see how frequently their business is
a few regulars. Merchants that don't collect customers' getting into customers' radars and the resulting im-
email addresses at checkout may have difficulty staying pact on revenue.
connected with them after they leave the store, he noted.
Partners, resellers welcome
It's easier for ecommerce merchants to stay connected with
their customers, Scammell noted, because everyone in the Womply's extended family of sales channel partners
online world has a default email account. Brick-and-mortar includes credit card processors, acquirers and ISOs.
businesses don't have access to these email accounts. "Their The company commended its partners for consistently
customer records are typically a mess, if they exist at all," improving customer retention rates and net promoter
he added. "Through data and software, we've solved this scores, while reducing attrition by an average of 17
fundamental problem for small businesses so they can percent. Womply's products and services can help channel
take charge of their customer relationships and improve partners sell more services, while shifting the focus from
marketing results." saving money to adding value, the company stated.
Customer directory "Small businesses have been at a disadvantage to big

Womply's new, updated Customer Directory, originally companies and ecommerce retailers when it comes to
launched in 2017, uses transactional data to create customer data for far too long," Scammell said. "We're finally
profiles, which are then updated with each subsequent unlocking data for small businesses, connecting it in the
customer transaction. Merchants can also manually create right ways, and creating more valuable and mutually
or update customer profiles. beneficial relationships between small companies and
their customers."

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