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CompanyProfile

ISO/MLS contact:
Srii Srinivasan
Chief Executive Officer
909-967-4489
srii@chargebackgurus.com
www.chargebackgurus.com

Chargeback defense she said. "We analyze the merchant's business scenario,
and then we recommend only the services that will be
team for e-commerce beneficial to that merchant."

The company also provides a no-obligation demo to
illustrate how the program works. "We tailor our demo
exas-based Chargeback Gurus has been a pio- based on their challenges and show them what they will
neer in the fight against ecommerce charge- get," Srinivasan said. "Then we tell them about our Guru
backs for more than 14 years. The journey to Guarantee, which is: if they don't see ROI, they're free to
T global defender in this fast-paced Internet- walk away from the month-to-month agreement."
driven market started with a desire to resolve a personal
business need. This ultimately led to an Inc. 5000-listed Chargeback Gurus' tactical approach is comprehensive.
company that over the past five years has fought more "Our bigger goal is prevention of chargebacks and
than 1.85 million chargebacks and prides itself on having preservation of merchant accounts," she noted. "We have
won more than $150 million in revenue for clients. the biggest chargeback prevention alert network." It
sends an alert to the merchant before the dispute hits the
A self-described serial entrepreneur, Chargeback Gurus merchant account as a chargeback, preventing up to 50
CEO Srii Srinivasan has launched several successful percent of chargebacks, she added.
business ventures during her career, including a software
development firm and call center. Another tool is the root-cause analyzer, which scrutinizes
more than 100 data points to determine the root cause
"My first chargebacks were through a client who used our of each chargeback, and its 3D Secure 2.0 technology
call center services and at that time there was nobody to protects merchants selling high-ticket items. A global
help," she said. "I took some time off and gathered all the team of chargeback specialists monitors client data and
evidence information, and I was able to win every single acts swiftly to protect merchant revenue.
chargeback," she said, adding that during that time she
also launched an online herbal supplements company, Sales partners welcome
which led to building a system that consistently achieved "In the last three years, we have experienced tremendous
chargeback recovery rates of 80 percent or higher. growth in this space, and I still see tremendous potential,"
Srinivasan said, noting that chargebacks and fraud have
Word spread, and clients in similar predicaments with become a multibillion dollar problem for ecommerce
chargebacks requested assistance. The Chargeback Gurus merchants.
brand became official in 2014. "Our motto is fight, prevent
and recover," Srinivasan said. Perhaps not surprising, the To meet increased demand for its services, Chargeback
first three letters of the firm's newly released proprietary Gurus is expanding its partnership channel and provides
FPR-360 system embody the motto. tools for sales partners to manage the value-added
Custom fit for merchants program within their merchant portfolios.

The Chargeback Gurus team developed the propriety "If an ISO were to come on board, we make it really easy
technology in FPR-360 as an evolution of its existing for them," she said. "They would get their own login.
chargeback tracker system. FPR-360 integrated with They can log in any time of day or night to get real-time
more platforms, including merchant CRM systems and updates about their merchants, view merchant account
payment gateways so that cross-system data could be risk thresholds online for their merchants, and we also
combined to more accurately pinpoint weaknesses that give them recurring revenue based on how much we
might lead to chargebacks, Srinivasan stated, noting that charge the merchant."
extensive reporting options are built in.
For hard to place high-risk ecommerce merchants,
Because not everyone is well versed in chargebacks, the Chargeback Gurus recently launched the Payments
firm asks plenty of questions up front. "We ask them about Lounge website to connect merchants with suitable
their challenges, and we take really extensive notes," payment processors.

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