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InsideGS

Cover Story Education

Cracking the merchant retention nut .......................................1 Legal ease:
By Patti Murphy Mixing family and an ISO business .........................................34
Merchant acquirers and their partners have long focused on the ByAdam Atlas, Attorney at Law
need to retain good clients. However, despite their best efforts, Family members often work together in an ISO business. As with
good merchant retention has been an elusive goal for many. other partners, relatives bring certain legal considerations to an

News Briefs ISO. This article highlights a number of those.
Focus on what you control and take charge .......................38
NRF identifies flaws in data breach bill .................................10
By Jeff Fortney, Clearent LLC
National ATM Council's Choke Point battle rages on .....10
How can you keep people focused and committed if you're not
Midmarket to drive global cybersecurity spend ..............10 fully engaged yourself? First take stock. Then identify what you
New NACHA program supports B2B invoicing ..................10 control, make a plan and take action.
Banking-as-a-service from Amazon? .....................................10 Brick-and-mortar merchants must
own their 'digital storefront' ......................................................40
Instant financing gains online support ................................10
By Barry Davis, Womply
Industry Update ...............................................................................16 The Internet fundamentally changed how consumers find places
Company Profile to shop, but most SMBs still market themselves like it's 1985. It's
time for us to help them move into the 21st century.
Chargeback Gurus:
Chargeback defense team for e-commerce ........................12 New Product
Views Advanced digital assistants to
enhance the customer experience ..........................................42
The very point of sale:
Old tech – stout, tough, resurgent ..........................................20 Inspiration
By Dale S. Laszig, DSL Direct LLC Want easy sales? Make things easy for merchants..........43
Why are many merchants faithful to old countertop terminals? Departments
Analog technology can be a refreshing alternative to the digital
world. You can't hold a virtual terminal in your hand. Letter From the Editors ....................................................................5
Readers Speak:
Education Archived Inspiration articles .........................................................8

Spotlight Innovators ......................................................................23
Street Smarts SM
New merchant fees – who plays Resource Guide .................................................................................44
dirty, who plays fair? ......................................................................32 Advertiser Index ...............................................................................54
By Steven Feldshuh, Merchants' Choice Payment Solutions East
We all know merchants do not like receiving letters announcing
cost increases. The question is, though, how should processors
deal with the continued increased costs they face?

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