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Education

a multilayered approach to deter fraud. At the base of
any enterprise fraud solution should be a combination
of unsupervised and supervised machine learning.
Unsupervised machine learning capabilities can assimilate
billions of data points to determine transaction validity,
scoring, device identification, geolocation, IP proxies,
dynamic monitoring, continuous authentication and more
– while supervised machine learning can simultaneously
analyze that data to create a rating that shows the relative
risk and safety of a transaction.
Powering fraud prevention The combination of both types of analysis is important in
combatting fraud. It's significantly more beneficial to have
access to the current environment and historical insights,
with machine learning as well as relative risk and safety of the transaction, which
allows organizations to make smarter decisions. Applying
Don Bush advanced analytics to fraud detection is essential to ensure
confidence with every transaction, while addressing
Kount Inc. the ever-changing tactics of fraudsters and allowing
customers to approve more orders, uncover new revenue
rtificial intelligence (AI) and machine learning opportunities and improve profits.
are nothing new. In fact, machine learning has
been used for more than a decade to enhance Harness technology
A technology and improve functions in every-
thing from smart toys to the Roomba to technology that With as many as 1.2 million fraudulent transactions
identifies and mitigates fraudulent activity. happening every 200 milliseconds, the right AI and
machine learning technology is critical for not only
Jump forward 10 years, and fraud shows no signs of combatting today's fraud but also stopping future
slowing down. Businesses, including those that support attempts.
the payment processing ecosystem, are working around
the clock to protect their assets (and their customers) Access to data is easier and the cost of data is cheaper than
from criminals who are continually looking to exploit ever for online criminals. It's important that companies
weaknesses for the greatest gains. Study after study have layered levels of protection and technology, along
confirms that fraud is a major concern today for all parties with their own sources of data, in order to analyze
invested in the global payment processing community. hundreds of data points about an individual transaction
or digital interaction. Look for a solution that's dynamic
Anticipate and prepare and constantly reviewing new sources of data. This will
allow your technology to make changes over time and
Companies are at a disadvantage. It's increasingly identify areas of improvement.
difficult for the good guys to keep up with the pace of
fraudsters, who operate quickly with no rules and few Whether it's the government, an airline or mobile apps,
barriers. Companies must balance this increasing risk one thing is clear: no one is safe from fraud. And as fraud
while continuing to grow their businesses – adopting evolves, businesses need to make sure they are leveraging
new payment options, receiving transactions across new the latest technology, including machine learning, to keep
devices and ensuring their customers' user experience themselves and their customers safe from cyberattacks.
stays aligned with growing expectations.

Criminal attacks come from multiple fronts, including Don Bush joined Kount as Director of Marketing in October 2010 and
leveraging weaknesses in Internet of things-enabled became Vice President of Marketing in December 2012. Previously, he
devices, creating wide-reaching cybercrime rings that was Director of Marketing at CradlePoint, a leading manufacturer of
carry out well planned and executed fraudulent activity, wireless routing solutions in the mobile broadband industry. Don has
and preying on victims through government processes. worked in several management roles within the technology segment
Regardless of their market, businesses need to ensure their for over 20 years with both hardware/software manufacturers and as a
fraud prevention systems are on the top of their game – partner in two top technology marketing agencies. He has led products
not only prepared for today's fraud tactics, but also able to launches and marketing programs for dozens of companies around
anticipate and react to the evolution of fraud for tomorrow. the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser,
Take a multilayered approach and he co-authored the seminar series, "Common Launch Disasters
and How to Avoid Them." Contact him at don.bush@kount.com or
What should online businesses look for when evaluating visit www.kount.com.
third-party offerings for protection? A vendor that offers

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