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Curated intelligence
As an authorized reseller for Verifi Inc. and Ethoca
Inc., Chargeback Gurus provides extended coverage
Company: Chargeback Gurus Inc. to merchants and service providers, leveraging both
Product: Prevention Alerts companies' business intelligence and issuing bank
Website: www.chargebackgurus.com networks. By combining the two leading chargeback alert
Contact: sales@chargebackgurus.com networks, Chargeback Gurus provides a range of coverage
in the United States, Canada, Europe, and Asia, company
Prevent chargebacks representatives stated. Both Verifi and Ethoca provide
intelligence from the largest issuing banks, which may
lead to duplicate alerts and fee structures for merchants
with curated intelligence, who use both networks. By aggregating alerts from both
networks, Chargeback Gurus can help merchants avoid
automated alerts duplicated alerts and fees.
Boost performance, minimize exposure
Srinivasan said acquirers set chargeback thresholds for
hargeback Gurus Inc. launched Prevention merchants based on their risk profiles. Acquirers may
Alerts, an automated alert system designed hold a high-risk merchant's funds in reserve to guard
to notify merchants of chargeback-related against chargeback losses and occasionally terminate
C activity and disputes. The solution combines accounts even when they have not exceeded chargeback
advanced analytics and business intelligence from leading thresholds. Merchants who exceed chargeback thresholds
chargeback prevention alert networks to stop an average also face dire consequences and may find "high-risk"
of 25 percent of all chargebacks. It can also help merchants payment processing to be the only available option for
understand the reasons for chargebacks, their potential credit card acceptance, she added. Prevention Alerts can
costs and impacts, and effective ways to prevent them, the help merchants stay within prescribed risk thresholds
company stated. and categories. The solution can be used as a standalone
service or combined with Chargeback Gurus' prevention,
"We've seen an increase in consumer-initiated chargebacks, recovery and management tools, Srinivasan said. These
with consumers contacting banks to dispute a charge complementary services can help stop disputes and
without giving merchants a chance to resolve these inquiries from becoming chargebacks.
issues," stated Srii Srinivasan, CEO at Chargeback Gurus.
"Not all of these consumers have malicious intentions, but Following are several examples Srinivasan provided:
this so-called 'friendly fraud' can have dire consequences • Root cause analyzer: This solution identifies the
for merchants who don't have chargeback protection."
true causes of chargebacks in real time. It uses artifi-
Automated alerts cial intelligence to analyze more than 40 data points
to identify vulnerabilities.
An automated alert system will notify merchants • Error prevention: Chargeback Gurus reviews or-
when chargebacks have been initiated, enabling them ders and identifies fulfillment and customer service
to respond to disputes within required time frames issues and vulnerabilities before they trigger dis-
and prevent disputes from turning into chargebacks. putes. The service includes a daily report on identi-
"Merchants who respond to alerts within 12 to 24 hours fied vulnerabilities.
improve their chances of having issues resolved in their
favor," Srinivasan said. "They can analyze prevention • Frictionless 3D Secure tools: Chargeback Gurus
alert data to understand patterns in their businesses, see provides frictionless 3D Secure 2.0 technology to
where chargebacks are occurring and make any necessary validate transactions in real-time with cardholders'
adjustments." banks, preventing the majority of fraud claim dis-
putes and reducing chargebacks.
Businesses derive different benefits from prevention • Value-added account management: Chargeback
alerts, based on their industries and unique requirements, Gurus offers a suite of value-added services de-
Srinivasan noted. Merchant acquirers and third-party signed to track payments and proactively manage
service providers can use prevention alerts to identify order issues and merchant accounts.
heightened activity in select demographic areas.
Chargeback Gurus organizes this data into detailed When integrated into gateways, networks and customer
reports with suggestions on how to improve business relationship management software, these tools
processes. "Our team works with companies to present continuously analyze chargeback data in real time while
data in a meaningful way, enabling companies to track maintaining the strictest security compliance, Srinivasan
ROI from a dollar perspective and chargeback threshold said.
perspective," she stated.
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