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Education

Where does that leave traditional Mike Camerling is an advocate for choice and freedom in payments, a passion he injects into AEVI
ISOs and MLS? Actually, in pretty as CEO. He has over 15 years' experience managing companies providing technology to every
good shape if they respond proac- type of retailer and merchant solution provider. He became convinced that what everybody needs
tively and aggressively. There's noth- is more choice and flexibility. Mike established the fundamental principles of openness and col-
ing quite like a face-to-face relation- laboration that are central at AEVI, and his passion continues to inspire his team and drive the
ship if you're a Main Street merchant, company's mission forward every day. Contact him at + 49 5251 693 3630 or at info@aevi.com.
and the ISO/MLS community has the
advantage in that regard.
Leveraging your strengths

PayPal, Square, and the payment
facilitators hot on their heels are
wedded to a model that avoids a
direct service relationship at any
cost: their business success depends
on being able to hold merchants at
arm's length, building relationships
remotely over the Internet and at-
tempting to service merchants in the
same way.

But ISOs and MLS need to recognize
the value in creating a frictionless
experience and in providing more
value beyond payment. Square,
PayPal,and the rest of the pack will
focus on easy on-boarding, making
payments simple to manage, and in-
tegrating payment with other busi-
ness applications

ISOs and MLS that want to thrive
must also be able to provide full-
function business suites that allow
smaller merchants to simplify pay-
ments at the countertop, run their
entire businesses from a payments REGISTER NOW AT
solution, and provide tools to help WNETONLINE.ORG
merchants ease into online market-
ing and ecommerce. That means tap-
ping into the apps phenomenon that
spurred smartphone sales and is set
to take merchant payments by storm. SEPTEMBER 25–26, 2018
The Westin Perimeter North • Atlanta GA
To compete effectively, ISOs and MLSs
must be able to help their merchants
improve day-to-day management One event can change your life.
and create an engaging customer Come to learn, be inspired, build your network, and prepare for
experience. The payment facilitators your next opportunity. We welcome all women and men to join
will never be able to counter your us in Atlanta for the most exciting Summit ever!
knowledge of your merchants or
trump your vertical market expertise. http://wnetonline.org/2018-Wnet-Leadership-Summit
Leverage that knowledge and your
close relationship to provide out-
of-the-box solutions tailored to the
specific needs of your merchants

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