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CompanyProfile

ISO/MLS contact:
Dana Adams Sills
Director, Business Development
678-736-7125
dana.sills@mainstreamms.com
www.MainStreamms.com

Pathway to vertical market expansion

lpharetta, Ga.-based MainStream Merchant "We even have an eligibility and benefits solution to
Services Inc. was founded in 2007 by three further streamline business and increase ROI," Sills
payment professionals whose stated mission said, noting that non-patient days are common in dental
A was to provide complete transparency in ful- practices, which has a direct impact on revenue. "It's the
filling the unique payment processing needs of business- office manager's day to catch up on all the insurance
es from a broad range of industries. Today the company backlog, and we have a solution that can help solve for
processes in excess of $1.5 billion annually for clients that."
through a nationwide sales force.
MainStream's Eligibility and Benefits System delivers
"We have business in a majority of the MCC codes out a unified view of patient benefits, verification details,
there," said Dana Adams Sills, director of business appointments and treatment plans, and ensures that
development at MainStream. "We have a large contingent patients receive out-of-pocket cost information in advance
of restaurants in our group. We work with ecommerce so they may choose whether to pay in full or set up
clients, as well as business-to-business and setting up scheduled, automated payments over time. The company
businesses throughout the supply chain of any given type also provides on-site sales tools for demonstrating
of industry." program capabilities when meeting with prospective
clients.
Being diverse means merchant level salespeople
(MLSs) can pursue niche expansion into wholesale, Sales-focused channel flexibility
manufacturing and distribution businesses, for example, One strategy that has proven effective for MainStream
which are categories where MainStream has seen is the creation of multiple sales channels nationwide.
increased interest lately. Options include an ISO/agent program; W-2 sales program
with benefits; strategic referral partner program that
"They may just now be getting into the payments game, aligns MainStream as the preferred merchant services
because they know that this can speed up their cash flow provider to professional organizations and other entities,
and reduce the net 30 invoicing process, Sills said. "But including independent solfware vendors and value-added
at the same time, they might not have been introduced resellers; and initiatives that support military veterans in
to products that can offer purchase card Level 2 or Level both sales and business.
3 processing, where our agents have the opportunity to
save those businesses money in a way that doesn't hurt Whatever channel sales partners decide to join,
anyone's revenue stream." MainStream prides itself on support at every level through
its sales portal and support team. "We have a transparent
Another area that has shown traction is the building supply program with very clear pricing, transparent paperwork
industry. "With building supply you're dealing with high and reporting," Sills said. "It's all about educating the
tickets, and sometimes those clients need ACH and check client to make sure they understand how to achieve the
solutions as well," Sills noted. "A lot of those businesses least expensive transaction with the least potential for
don't have sophisticated inventory management, fraud." With that in mind, she said, they are able to offer
especially if they're older family companies." MainStream boutique concierge service.
can fill that gap for many businesses, she added.
Success in dental vertical MainStream's payment product and software solutions
suite covers the gamut from physical POS equipment to
MainStream also provides tools for ISOs and MLSs that virtual, mobile and online solutions that support EMV,
partner with the company to enter the medical vertical. It mobile wallets, tap-and-go payments, check processing,
offers a comprehensive program for dental offices, a niche gift card programs, merchant funding, inventory
where EMV (Europay, Mastercard and Visa) chip reader management, and online reporting, among the options.
or recurring payment capabilities are often lacking,
as is practice management software integration with
payments, the company noted.
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