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Education





              that data. The administrative   consent language and will create costs on the part of businesses obligated to
              burden of handling consumer    cater to consumer rights under the act.
              data-deletion requests could
              also be massive.               I do not expect the act to significantly impact ISOs.
           •  Mandated  opt-in  before  sale
              of information pertaining to   In publishing The Green Sheet, neither the author nor the publisher is engaged in rendering legal,
              children under age of 16: This   accounting or other professional services. If legal advice or other expert assistance is required,
              is important to protect infor-  the services of a competent professional should be sought. For further information on this article,
              mation concerning minors,      please contact Adam Atlas, Attorney at Law via email at atlas@adamatlas.com or by phone at
              which constitutes a substan-   514-842-0886.
              tial amount of data, given that
              children are, ever more, "cloud-
              based."
           •  Right to know the categories
              of third parties with whom
              your data is shared: The value
              of this lies in the fact that most
              of us do not know how our in-
              formation is being shared. Re-
              cently, I was at a bank branch
              helping my son open his first
              bank account. I was using the
              bank's Wi-Fi. While connected
              to the Wi-Fi and opening the
              account, I received an SMS ad-
              vertisement promoting a back-
              to-school cell phone plan.
              With my knowledge of Wi-Fi
              providers' data collection prac-
              tices, I am all but certain the
              data collected on me in that
              short moment was enough to
              connect the dots between my-
              self, my son, the account and
              our phone plans. If we were in
              California in 2020, we might
              have known that in advance –
              and even had the right to opt
              out.
        ISO take-aways

        If you are an ISO, and you sign up
        merchants for a large national pro-
        cessor with annual gross revenues
        of  over  $25  million,  that  processor
        is subject to the act and may turn to
        you for help with compliance.

        It's hard to predict how processors
        and banks will become compliant
        with the law, but it will most likely
        be dealt with through additional
        disclosure by banks, processors and
        merchants. If the very stringent EU
        GDPR law is any indicator, compli-
        ance will not bring business to a halt
        in California. Instead, it will give
        work to lawyers who write privacy
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