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Spotlight Innovators
novio Payments is guiding a payments revolu-
tion. With over 25 years of experience in the pay-
ments industry, Inovio offers a variety of payment
Spotlight Innovators current technology possible. With a simple mission
I processing solutions built on the best and most
of being the finest gateway with which its merchants
can partner, Inovio’s reliability, innovation and global
reach have made it one of the industry’s most intelligent
payment gateway. For more information, please visit
www.inoviopay.com.
What’s New:
Spotlighting companies that promote Guiding merchants through payment security
innovation in the payments industry
very merchant wants to make money, but often How is this level of comprehensive security achieved?
there are factors that can stand in the way if they Companies like Inovio, which have proven expertise in
aren’t addressed properly up front. In the case of supporting merchants with higher security needs, start
E electronic payment acceptance, security can be the process with a rigid formula around PCI compliance.
one of those factors. “The objective is to make it so these merchants don’t have
to touch a credit card,” explained Cunningham. “In other
“Payment security is all about the protection of data,” said words, tokenization happens even before a purchase gets
Conal Cunningham, General Manager at Inovio, a gateway made.”
service provider. “This can be a big burden for certain
merchants, and we’re here to ease the burden and make it Of course, this also can inhibit a merchant from providing
almost disappear.” the magical, branded experience they want each customer
to receive. However, at Inovio, the merchant is set up to
Absolute customer protection control every aspect of the payment experience without
According to Cunningham, every company has to worry losing the tone and presence of their brand story, all while
about protecting customers against breaches where card never touching a credit card. According to Cunningham,
numbers and identities can be stolen, but some verticals “This reduces the PCI burden to the absolute minimum.”
The next step is to manage all personally identifiable
Dedicated series of pages to showcase must provide a greater degree of security to ward against information in a similar way as credit card data. Everything
a breach of any type of personally identifiable information.
your company’s unique message. For example, in industries such as online dating, the is handled on a need-to-know basis with the payment
support team in order to limit risk exposure. “We’ve always
merchant has an obligation to protect their customers with
“absolute discretion.” These companies need everything operated in these spaces, so we are uniquely in tune with
about their customer locked down, including data such as the concerns of discretion around identity,” continued
email addresses, street addresses, names, and so on. Cunningham. “There’s a lot of secret sauce in there, but
• Your own, customized News you, or written by one of really the message to the merchant is that we take care of
from the Wire that highlights our own writers
stories about your company • Custom infographics
• Featured Content: updated and videos
monthly, either provided by • And so much more...
Contact us for more details & pricing options
800.757.4441
sales@greensheet.com
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