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IndustryUpdate

which supports educational career opportunities for young adults. This year RESEARCH
$870,000 was raised, 30 percent of which was taken in real-time using Spire
Payments' and iGen's mPOS solution. The mobile payment solution uses Spire
Payments' SPm2 card payment endpoint. Utilizing Bluetooth, the SPm2 links CMI study shows it pays
to a smartphone or tablet running a payment application developed by iGen, to put audience first
Spire Payments noted.
The Content Marketing Institute
released B2B Content Marketing
2019: Benchmarks, Budgets and
Trends—North America, a report
produced in conjunction with
MarketingProfs and sponsored
by Conductor. Researchers found
that 90 percent of top-performing
business-to-business (B2B) content
marketers said they put their audi-
ence's informational needs ahead
of their company's sales/promo-
tional message (compared with
56 percent of the least successful).
POS & Ecommerce Other key findings include that
B2B content marketers primar-
Consumer Financing Solution ily use email (87 percent) and are
providing educational content (77
Now With A 100% Online Solution percent) to nurture that audience.
Also, 45 percent use storytelling
● NO PAPER CHECKS INVOLVED! and other ways to nurture their
● NO VOICE AUTHORIZATION! audience.
● COMPLETELY AUTOMATED!
● DECISION IN SECONDS! Retail IoT platform revenues to
EARN UP TO 2.5% ON EACH TRANSACTION exceed $4.3 billion by 2023

A new study from Juniper Research
found that revenues generated by
Internet of Things (IoT) retail plat-
forms will exceed $4.3 billion by
2023, up from an estimated $890
million in 2018. According to the
report, IoT in Retail: Strategies &
Forecasts for Retailers & Platform
Providers 2018-2023, challenging
retail conditions, exacerbated by
strong competition in the retail
sector; the rise of ecommerce (the
Amazon effect); and spiraling rent-
al costs are acting as a "push factor"
for retailers to adopt IoT platforms.
CALL FOR DETAILS (888) 313-7841 83 percent of UK consumers
unsure of fintech
More than eight out of 10 people
in Britain (83 percent) are "unsure"
of fintech, according to a survey
of 2,000 U.K. consumers commis-
sioned by TopLine Comms. The
research indicates U.K. consumers
Las Vegas ● San Diego ● Denver ● Tampa are wary of new finance compa-

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