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continuously updated, Horsley said. Readily available like Yelp, TripAdvisor, and Foursquare, using
on SpotOn's secure merchant dashboard, the tools help the SpotOn dashboard's single access view.
merchants create a consistent communication strategy.
• Customer database management: Merchants can
Following are examples he mentioned: import existing databases to the SpotOn platform
and continue to collect customer email addresses.
• Marketing campaigns: Merchants can connect with
customers via email, social media and mobile alerts. • Social media outreach: Merchants can communi-
These campaigns can be automated to boost online cate and send opt-in mobile alerts to customers via
review scores and reach different market segments. Facebook, Twitter and other social media.
• Customized loyalty programs: Merchants can cre- • Campaign wizard: Merchants can use the plat-
ate incentives for customers to return to their res- form's built-in campaign generation tools to send
taurants. These programs can be integrated with the targeted and time-sensitive messages quickly to
POS and checkout processes. their customers.
• Reputational review management: Merchants
can monitor and manage online reviews on sites
Full-featured solution

for unattended market

Commercial-grade outdoor solution

ID TECH's VP5300 unattended bundle can be deployed
separately or as a package to form a complete, dedicated
unattended outdoor EMV payment solution. Designed to
survive the rigors of outdoor operation, the solution meets
the following challenges, according to the company:
• Secure payments solution: For outdoor unattended
Company: International Technologies and Systems Corp. applications where PIN entry is required, the ID
Product: VP3300 TECH SmartPIN L100 PCI 4.x SRED certified PIN
Website: www.idtechproducts.com pad is designed to be paired with the VP5300 to pro-
Contact: marketing@idtechproducts.com vide secure PIN transactions for chip and PIN credit
and debit transactions.

• Tamper resistant: VP5300 is IK10-rated for shock
nternational Technologies and Systems Corp., dba: and tamper resistance, increasing protection in lo-
ID TECH, a global technology and manufacturing cations with limited security and poor law enforce-
firm, has added the VP5300 to its growing family of ment coverage where machines are susceptible to
I unattended solutions. Designed to expand secure, vandalism and tampering.
reliable payment options at a variety of self-service ven-
ues, the product is simple to integrate into kiosk and unat- • Weather-resistant: VP5300 is IP65-rated, the highest
tended environments, company representatives stated. possible intrusion-resistance rating for a mounted
insert reader. Its rugged casing and stainless steel
ID TECH finds growing acceptance of self-service kiosks keypad increases resistance to water, dust ingres-
in airports, parking lots, restaurants, public transit sion and direct exposure to severe weather condi-
and shopping malls. A white paper, published in July tions.
2018, titled Outdoor Unattended EMV Payment Devices:
Opportunities and Challenges, recommends deploying • Energy-efficient: The VP5300 is optimized for off-
secure, tamper resistant, weatherproof, energy efficient grid and solar-powered operations, with ultra-low
and low-maintenance solutions. Unattended solutions idle power consumption of less than 10 micro-am-
require commercial-grade hardware, researchers noted, peres. Idle and sleep modes allow devices to con-
stating, "It's simply not feasible to repurpose "retail- sume little power, ideal for remote systems that need
oriented" payment devices to unattended scenarios." to be able to operate with solar panels and batteries.
This helps ensure continuous functionality during
power outages and power surges.

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