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CoverStory





        she suggested. "If we want to stop    ing 7.3 transactions a month compared with 5.5 transactions per month for us-
        card fraud, we need a better way of   ers of Google Pay and Apple Pay. Anita Solaman, director of Auriemma's Debit
        authenticating users, and it should be   Management Roundtable, said this difference may be attributed to Samsung's
        one that's affordable, easy and safe,"   technology strategy. Unlike Apple Pay and Google Pay, which work only with
        she added.                            NFC card readers, Samsung Pay also is compatible with the traditional card
                                              readers most merchants already use.
        Data security concerns still loom
        Data breaches continue to dominate    Mobile payments appear poised to gain ground, however, as more banks
        the headlines, including the massive   see the value in offering mobile options. Zelle, the person-to-person mobile
        breach that exposed the personal      payment app launched in 2017 by a consortium of banks, said it grew by more
        information (including from credit    than 73 percent this year, and in the 12 months ending on Sept. 30, it processed
        cards and passports) for up to half a   more than 375 million transactions valued at $106 billion.
        billion customers of the giant hotel
        chain Marriott International. The     Fintechs also continue to enter the fray and appear to be gaining ground with
        breach, revealed on Nov. 30, triggered   regulators. In July, the Office of the Comptroller of the Currency, the U.S.
        an outcry from lawmakers and calls    Treasury Department agency that regulates commercial banks, said it was
        for legislative remedies.             opening its charter approval process to fintechs, and in September, the agency
                                              gave a preliminary OK to Vario Money Inc. to open the nation's first mobile-
        Among them, Senator Ron Wyden,        only bank.
        D-Ore., who announced he would
        introduce legislation in January that   "Companies that provide banking services in innovative ways deserve the
        closely mirrors PSD2 requirements     opportunity to pursue that business on a national scale as a federally chartered,
        around data security. Wyden wants     regulated bank," comptroller Joseph M. Otting said in publicizing the new
        government fines for companies that   charter application process.
        fall short on securing customers data.
        He and other House and Senate Dem-    Patti Murphy is senior editor at The Green Sheet and president of ProScribes Inc. Follow her on
        ocrats also have suggested executives   Twitter @GS_PayMaven.
        at breached companies should face
        jail time.

        News of the Marriott breach came on
        the heels of a report from Verizon in-
        dicating  a  downward  trend  in  busi-
        nesses compliance with the Payment
        Card Industry (PCI) Data Security
        Standard. According to Verizon's 2018
        Payment Security Report, just 52.5 per-
        cent of businesses achieved full com-
        pliance with PCI DSS in 2017, down
        from  55.4  percent  in  2016.  Verizon
        found that among retailers 56.3 per-
        cent were in full compliance; among
        financial services firms just 47.9 per-
        cent were fully compliant.
        Fintechs and mobile

        Mobile payments remain a nascent
        trend as evidenced by several studies.
        Auriemma Consulting, for example,
        reported  this  year  that  mobile  pay-
        ments account for just 0.6 percent of
        all debit card payments in the United
        States.

        According to Auriemma, Apple Pay is
        the top choice among consumers who
        use mobile wallets – 77 percent of mo-
        bile POS transactions – but Samsung
        Pay users are more engaged, averag-
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