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Education

Walking the walk tems can most benefit each individual merchant, and more quickly turn one
merchant win into many.
Merchant payment solutions provid-
ers won't be able to guide small mer-
chants into the digital era unless they Martina Jeronski is the creative force behind AEVI's marketing efforts with a personal mission to
themselves turn the corner and learn bring a fresh marketing wave into the global digital finance industry. As vice president, Global
how to sell bundled apps-and-servic- Marketing & Communications, she leads the marketing, brand and communication initiatives, and
es solutions. ensures corporate image and messages represent AEVI's propositions and the benefits it brings to
the market. Contact her at martina.jeronski@aevi.com.
That requires staff training. Ven-
dors should be pressed to train the
trainers at large acquirers and ISOs,
which in turn must be able to train Are you tired of the Churn and Burn techniques Processor’s use?
the sales teams at affiliate organiza-
tions closer to the small merchant.

As the payments industry evolves
away from single-function payment
devices to platforms that accommo-
date third-party software apps and
services, merchants will need to un-
derstand that they are buying not just
a payment device, but also are invest-
ing in a flexible tool that will grow
with them as business expands.

Those who work directly with mer-
chants must be able to tailor par-
ticular suites of apps and services
that meet merchant needs. Few mer-
chants have the time or desire to test
drive dozens of apps – they need
guidance in what they can get the
most benefit from. Tired of Feeing Like Another Number?
Let's get smart Let’s be realistic. We’re tired of hearing impossible promises, because in
the end, they will just throw you into the fire.
Although smart POS solutions
should be ready to go out of the box, We make careers!
it is up to the local merchant payment
solution service provider to educate The Merchant Store Promise:
• 60 - 80% commission
merchants on how to get up to speed • Transaction fees: 4 cents!
quickly and use a new smart POS • $5.00 service fee
system most productively. This will • Up-front bonus ( does not effect split )
require a new, more consultative ap- • True revenue sharing!
proach than we've been accustomed • Wholesale equipment pricing!
to in the small merchant payments • Free Terminal and POS placement options!
market. • And, one-on-one support, when and how you need it!

There's an old adage that your cus- Real partner solutions for Career minded agents!
tomer is your best salesperson. Pro-
viders should start educating their
sales force on how to cultivate cus- To setup your custom agent program,
tomers who will become advocates TheMerchantStore Contact us at: 844.898.2884
for future sales. In this way, sales Minding your business or Visit our website: MerchantCoOp.com
teams will be able to build up their
own selling skills, gain a greater un- LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT
derstanding of how smart POS sys-

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